_Underscore

Interested in monetizing your education programs? There are a variety of ways you can monetize learning—from subscription-based eLearning to paid training and beyond.

While monetized learning can be a great way to turn education into a revenue driver, it's not the right approach for everyone.

Join us for this live discussion where two former education execs will share their experiences running paid, free, and blended learning.

We’ll talk about:
• Different ways to monetize education
• How to know if paid education programs are right for your business
• The differences between free and free education
• How to price and package your paid education offerings
• How to report on paid learning and prove ROI
• Who’s doing a great job with paid education that you can look to for inspiration

To move customer education from ad-hoc activities and requests to a strategic function, we have to start with a solid strategy.

But what goes into creating an effective customer education strategy? And once you create it, how do you get buy-in from other teams to execute on this strategy?

That’s what we’ll talk about on this webinar. Customer education leaders and strategists will share:
• What makes up a successful customer education strategy
• A systematic approach to designing and developing your strategy
• How to socialize your strategy across teams to get buy-in
• How to use your strategy to secure budget, headcount, and investment
• How to execute against your strategy—and push back on one-off incoming requests

Let's face it: If learning feels like a chore, nobody's going to stick around for long.

A great learner experience doesn’t just engage your learners; it’s an extension of your overall brand and customer experience.

In this on-demand webinar, you’ll learn about:
• What learner experience actually means
• The role of technology in supporting and enhancing this experience
• How to design content with the learner experience in mind

While most companies are great at selling outcomes, very few companies are great at teaching customers and partners how to achieve those outcomes. There's a lot of data that demonstrates that formalized education leads to big improvements in health score indicators like product utilization and support costs—not to mention customer growth and renewals.

Hear from John Ragsdale, Distinguished Research and VP of Technology Ecosystems at TSIA, and Greg Rose, CXO at Intellum, as they explore the value of education and how successful companies have turned education into a key driver of revenue growth.

Their discussion touches on key topics including:
• How a successful customer or partner education strategy can help you achieve your growth goals
• Four easy steps for launching or updating a customer or partner education program
• Education programs that help drive business outcomes like revenue, retention, and cost reduction

The data is in: 96% of customer education programs see positive ROI of their customer education programs.

John Leh, CEO and Lead Analyst at Talented Learning, and Greg Rose, Chief Experience Officer at Intellum, provide an inside look at recent research around customer education.

In this webinar recording, you’ll get insight on:

Trends on the growth and trajectory of customer education
The economic impact of customer education as a function
The most popular and effective methods of educating customers
How high-performing customer education teams think about resourcing
And so much more!

Looking for a content authoring tool your whole team can use?

That's Evolve—the go-to content authoring tools for hundreds of brands, including WeWork, Google, Randstad, Amazon, and KPMG.

Evolve helps speed up and democratize the creation of eLearning content for education teams.

In this webinar, you’ll hear how Kinesso is streamlining eLearning content creation with Evolve. You'll also learn about Evolve Cloud Sync, which enables teams to unlock creativity and simplify content management through a seamless sync with the Intellum Platform.

Learn from Lindsay Thibeault (Customer Education Advisor and HubSpot Academy founding team member), Hannah Waddams (Marketing Director at MAAS Marketing and Host of the Marketing for Learning Podcast), and Shannon Howard (Director of Customer & Content Marketing at Intellum) about how to effectively marketing your customer education programs.

In this webinar recording, you’ll learn:
• Understanding your audience, learner personas, and jobs to be done to inform your marketing strategy
• How to think beyond marketing tactics and tap into learner motivation
• How to get buy-in from other teams to promote your education programs (your education team should not be the only people loudly and proudly sharing your education content!)
• Tips for partnering with your marketing team to promote your programs and initiatives
• How to drive ongoing engagement with your education programs—and avoid the one-time promotion trap

Marketers have said for years: “An educated buyer is a better buyer.” Why? Because they understand their problem, the potential solutions, and what makes your product stand out—allowing them to make more informed (and confident) decisions.

That’s why forward-thinking companies are looking at customer education differently: as fuel for accelerating marketing and sales.

On this month’s Underscore, get insights from Chris LoDolce, co-founder of SaaS Academy Advisors and HubSpot Academy founding team member, on how customer education can drive net-new revenue growth.

In early 2024, Intellum commissioned Gatepoint Research to conduct a study on trends in customer and partner education and enablement.

We surveyed 150 top education and enablement executives to uncover key insights into:
• Priorities in education and enablement
• Ownership and accountability in education programs
• Measuring effectiveness and impact
• Drivers of success in education initiatives
• The role of AI in transforming education

Join us for an exclusive webinar where Doug Barth, CEO of Gatepoint Research, and David Pitta, CMO of Intellum, will reveal the study's findings and provide actionable strategies to help you run more efficient education programs that drive growth and business impact.

You’ll learn how to:
• Align your education initiatives to business outcomes
• Increase the efficiency of your teams through AI, automation, and enablement
• Collaborate across teams to support customer success and acquisition
• Focus your efforts on the work that matters most

Spending on customer education is expected to more than double by 2026, according to 2024 Forrester research.

What will customer education look like in this new era?

Join three industry veterans to get their perspective on trends and predictions in customer education.

In this session, you’ll hear insights on:
- Key trends shaping customer education in 2025 and beyond
- The latest technology and tools revolutionizing learning programs
- Strategies for adapting to new learner expectations and business needs
- Predictions on the future role of customer education in organizational growth

Whether you're building learning programs from the ground up or looking to refine your existing strategy, this is a must-attend event for education professionals eager to stay ahead of the curve.

Social learning is evolving—are you keeping up?

Join us to explore how Atlassian is reimagining education through innovative, community-led approaches. We’ll talk about:
- Fresh approaches to social learning that go beyond forums and cohorts.
- How to identify and implement the social learning strategies that work for your audience.
- A framework for experimenting with education initiatives to optimize results.
- Best practices for scaling community-driven education with minimal resources.

Save your seat, and learn from a best-in-class education program!