Build lasting relationships that drive growth with Marketing Cloud

Hear from industry experts how to create real-time magical moments for your customers and drive more value from customer data with Data Cloud for Marketing (formerly CDP) while increasing operational efficiency and productivity.

Join us for an exclusive look at the new features coming to Marketing Cloud in our first release of the year. Hear from APAC product experts who will be covering the latest innovations across email, mobile, data, ads, web, and analytics - all powered by Einstein artificial intelligence.

Register now for our live webinar or watch it on demand afterwards!

Featured Speakers:

Nikki Hong,Associate Solution Engineer at Salesforce
Rachel Cassidy, Principal Solution Engineer at Salesforce
Imogen Passas,Associate Solution Engineer at Salesforce
Lauren Nolan,Associate Solution Engineer at Salesforce

Generative AI is disrupting marketing organisations with the promise of time savings, increased personalisation, and changing the way marketers interact with customers.

Join us to learn how to unlock efficiency with GPT-enabled campaigns and redefine the limits of personalisation at scale with Generative AI and trusted first-party data, to deliver customer magic across every touchpoint and build lasting relationships. Hear from our Trailblazer Melissa Joy Valdez how BPI is driving personalisation at scale and transforming customer experience.

Featured Speakers:

• Melissa Joy D. Valdez, Vice President, Head of Project Program Management & Systems Support Division, Customer & Marketing Group, Customer & Marketing Group, BPI (Bank of the Philippine Islands)
• Hedy Tan, Senior Account Executive, Salesforce
• Reenu Thomas, Solution Engineer, Salesforce

Connections To You: Key Announcements & Deep Dive into AI-Powered Email Marketing

In June 2023 in Chicago, we hosted our learning-rich marketing and commerce event of the year - Salesforce Connections. We announced our latest AI + Data + CRM innovations to empower you to engage and connect with your customers and target audience smarter and more efficiently than ever.

Join us for our innovation-packed webinar to be wowed by key announcements and gain invaluable insights from our inspiring session focused on *AI-Powered Email Marketing*. Discover how to drive higher subscriber engagement and results from your marketing programs and the AI innovations coming to Marketing GPT.

Hear from visionary Trailblazer, Eliot Harper, Salesforce Architect at CloudKettle (Australia) & 6 x Salesforce MVP, and Linda Nguyen - Lead Solution Engineer at Salesforce Marketing.

You will learn:
• What text and image content will keep your subscribers engaged
• Who to send emails to based on your audience's different traits/personas
• How to optimise your email sends - best time & frequency to email individual subscribers
• How to identify the optimal engagement time for each subscriber to maximise open rates and engagement
• How to identify when email engagement rates require intervention

Register today to secure your virtual seat!

Generative AI is disrupting marketing everywhere. How do marketers employ data-driven strategies, be more efficient in campaign creation, and personalise at scale, all at the same time?

In this webinar you will learn how to:
- Power every moment of engagement with actionable data
- Personalise at scale and maximise productivity across the entire campaign lifecycle with CRM + AI + Data + Trust
- Use the latest Generative AI innovations to help you deliver your growth and efficiency goals

Featured Speakers:
- Daisy Han, Product Marketing Manager, Salesforce
- Cindy Hoang, Senior Solution Engineer, Salesforce
- Jordan Chapman, Principal Solution Engineer, Salesforce

Watch our exclusive webinar on marketing automation and next-gen webinars to discover strategies on how to streamline marketing processes, boost efficiency, and fuel growth in today's dynamic marketing landscape.

In this webinar, you’ll learn how to:
- Optimise Marketing Strategies: Learn best practices for B2B marketing automation within CRM systems.
- Enhance Client Engagement: Utilise AI insights to score, grade, and engage clients effectively for targeted marketing efforts.
- AI, ROI & Attribution: Master the B2B client lifecycle, leverage AI, and refine marketing approaches for optimal ROI and attribution.
- Next-Generation Webinars: Reinvent digital experiences and leverage engagement data to unlock strategic business outcomes.

Joined by Stefania Dundas, Marketing Optimisation -Manager at Global X, as our special guest speaker, sharing insights on leveraging Marketing Automation & Events Management platforms for customer engagement and growth.

Customer expectations are rising and attention spans are diminishing, so every moment with a customer matters. To meet customers where they are, brands must reach customers on their preferred channel. But designing multichannel campaigns requires thoughtful attention to the micro-moments — where they need information or an experience to hook them most.

Unfortunately, according to recent Salesforce research, only 33% of marketers are fully satisfied with their ability to create relevant customer experiences using customer data.

Watch Salesforce and WB Games explore the art and science of building mobile-first journeys that truly wow in this webinar and learn how to apply these principles and tactics in your own company. In this webinar, you’ll learn:
- How to develop, or build on, your multichannel strategy through the lens of the messaging lifecycle
- Weigh the strengths and weaknesses of email, push notifications, and SMS
- The importance of campaign-to-campaign transitions, and how to master them
- How to build a mobile-first journey through a hands-on demo

In this session, we will demonstrate how Data Cloud can help unlock the trapped data within your organization, build and orchestrate that elusive Single View of the Customer.

You will learn:

- Learn what is Data Cloud and how it is an enabler for an effective AI strategy
- Understand how it can help you leverage the data and insights present in your own datalakes, warehouses and models
- View the demo of end-to-end Data Cloud functionality from data ingestion to orchestration
- Hear from experts on what it takes to build a hyper scaler platform like Data Cloud and key innovations

You will also discover why Salesforce Data Cloud was named as the Leader in 2024 Gartner Magic Quadrant for CDP and how it can be an enabler to meet your CX goals.

Join us for an exclusive look at the new features coming to Marketing Cloud as part of the Spring '24 Release.

Our marketing experts will walk through the latest innovations across our entire suite of Marketing Cloud products, spanning the full customer lifecycle.

You’ll learn how to use these features to build a strong data, AI, and activation strategy, plus see a demo of how these work.

Owing to the overwhelming popularity of our recent events in Sydney and Melbourne featuring Ryan Warren, VP of Personalisation and Data Solutions at Salesforce, we are pleased to announce the addition of a webinar. This ensures that everyone has the opportunity to hear from Ryan Warren on how to develop a robust enterprise data and personalisation strategy.

Ryan Warren brings with him over 25 years of experience in Digital Experience Design, AI, and Machine Learning. He has been recognised for creating billions of dollars in revenue and works with organisations such as Nike, Microsoft, American Express, Charles Schwab, SiriusXM, L'Oreal, Walmart, Disney, Merrill Lynch, NBC, and countless others.

Join us as we discuss the marketing landscape disrupted by key mega trends, such as the cookieless future, declining eCommerce and campaign effectiveness. We will address challenges in engaging customers, unpack the concept of Moment Orientation, and review data-driven personalisation strategies that deliver trust and adaptability at scale.

Webinar highlights:
- Gain insights into leveraging data science for predicting Customer Lifetime Value.
- Learn how to personalise every customer experience with AI and real-time data to optimise conversions and reduce costs
- Understand how identifying moments of churn can guide the right frequency of customer engagement
- Hear real-life case studies demonstrating revenue growth and audience transformation

Calling all marketers! AI is reinventing data-driven marketing, and now is the time to set your strategy in motion. Join Salesforce experts Daisy Han, Leandro Perez and Evelyn M Cass as we present the latest trends on data, AI, and personalisation from our 9th State of Marketing report, recently launched in May.

We’ll discuss insights gleaned from nearly 5,000 marketers worldwide, as well as a lens on what's top of mind for marketers in APAC specifically, including:
- A snapshot of the biggest trends, priorities, and challenges impacting marketers today
- Review & compare marketers' progress on customer data quality, timeliness, and connectivity
- How marketers are using and plan to use both predictive and generative AI

Additionally, we will also take a look at the top announcements from Salesforce Connections 2024, the AI learning event of the year for marketing and commerce.

Calling all marketers! AI is reinventing data-driven marketing, and now is the time to set your strategy in motion. Join Salesforce experts Daisy Han, Leandro Perez and Evelyn M Cass as we present the latest trends on data, AI, and personalisation from our 9th State of Marketing report, recently launched in May. We’ll discuss insights gleaned from nearly 5,000 marketers worldwide, as well as a lens on what's top of mind for marketers in APAC specifically, including:

- A snapshot of the biggest trends, priorities, and challenges impacting marketers today
- Review & compare marketers' progress on customer data quality, timeliness, and connectivity
- How marketers are using and plan to use both predictive and generative AI
- And last but not least, we’ll take a look at the top announcements from Connections 2024.

Calling all marketers! AI is reinventing data-driven marketing, and now is the time to set your strategy in motion. Join Salesforce experts Daisy Han, Leandro Perez and Evelyn M Cass as we present the latest trends on data, AI, and personalisation from our 9th State of Marketing report, recently launched in May.

In this webinar, we discuss insights gleaned from nearly 5,000 marketers worldwide, as well as a lens on what's top of mind for marketers in APAC specifically, including:

A snapshot of the biggest trends, priorities, and challenges impacting marketers today
Review & compare marketers' progress on customer data quality, timeliness, and connectivity
How marketers are using and plan to use both predictive and generative AI
And last but not least, we’ll take a look at the top announcements from Connections 2024.

Learn how Salesforce uses Data Cloud to harness customer data, enabling teams to deliver impactful marketing journeys, optimize sales & service conversations, and boost productivity.

In this session, you will learn:
- How to drive growth, build loyal customer relationships, and work smarter with AI
- How to solve business use cases across the entire customer lifecycle
- Lessons learned and actionable insights for getting started

Learn how Salesforce uses Data Cloud to harness customer data, enabling teams to deliver impactful marketing journeys, optimize sales & service conversations, and boost productivity.

In this session, you will learn:
- How to drive growth, build loyal customer relationships, and work smarter with AI
- How to solve business use cases across the entire customer lifecycle
- Lessons learned and actionable insights for getting started

Join us for an exclusive look at the new features coming to Marketing Cloud as part of the Summer ’24 Release. Marketing experts will walk through the latest innovations across our entire suite of Marketing Cloud products that span the full customer lifecycle. From getting the right data in, to activating your ideas, we’ll walk through all the nuts and bolts you need to know!

Marketing and commerce leaders are in a new era of digital. It is an era where the customer journey is vital, and with all of the data collected, customers expect more. In fact, 80% of customers expect better experiences.

Join us to learn how Rawlings Sporting Goods, one of the leading sports equipment manufacturers, is unifying online and in-store customer data on Salesforce. Once unified, Rawlings can activate this data to deepen customer relationships through personalisation and drive revenue growth.

In this webinar, you will discover:
- How Rawlings unites Marketing and Commerce data across multiple brands with Data Cloud to deliver personalised experiences
- Strategies to stand out from the competition by creating unique customer touch points
- How to put the customer at the center of your digital strategy to drive more revenue

Want to make sure you catch all of the exciting martech trends and announcements at this year’s Dreamforce?

Don’t worry — we’ve got you covered! Join us for a recap of the top 3 marketing takeaways from this year's event, including everything you need to know about the latest martech trends, product innovations, and exciting announcements.

Topics discussed include:

- Key innovations and product announcements
- How marketers can use data, AI, and activation to create connected experiences
- New product features in action

It’s time to unpack the biggest highlights from the Marketing Cloud Winter ’25 Release! Data Cloud continues to revolutionise how our long-standing products work, as well as provide a foundation for our newest launches.

Join us to walk through how transformations in data, AI and activation will improve the way your teams work. You’ll learn about the biggest features in this Winter’s Release, and get an exclusive demo of how they work.