Software Monetization Matters

Join Dale Hopkinson, along with Damien Bullot, Vice President and GM of Software Monetization at Thales, in the first session of our Monetization Matters series as they dive into the key drivers pushing companies to focus more on monetizing their software.

Key Takeaways:
- Differentiating Pricing and Packaging
- Exploring Innovative Business Models
- Essential Operational Considerations for Revenue Growth

This discussion is tailored for C-suite executives and product managers looking to drive revenue growth and maximize profitability from their software products and offerings.

Join Michael "MiZu" Zunke, CTO, Thales Software Monetization, and Ilaria Piras, Product Manager, a they dive into the various approaches used by software providers to protect their software and generate revenue through licensing model.

If you are looking to gain insights into how to utilize licensing to protect your software assets and drive revenue growth, this is a not to be missed session!

Welcome to the third installment of Software Monetization Matters. In this session, we focus on the pivotal role of harnessing data and analytics to revolutionize your approach to customer engagement, ultimately driving growth and maximizing revenue opportunities.

Key Takeaways:

- Data-driven Value Creation: Leverage data and analytics to understand customer preferences, behaviors, and pain points, enabling tailored offerings and services
- Aligning Data with Business Objectives: Integrate data insights into decision-making processes to identify revenue opportunities and mitigate churn
- Uncovering Revenue Opportunities: Utilize data to enhance customer engagement, reduce churn, and maximize upsell/cross-sell opportunities

Join us for an engaging and insightful customer panel discussion that brings the voices of our valued customers to the forefront. In this session, gain firsthand insights from Hexagon Manufacturing Intelligence on how they have successfully utilized Software Monetization strategies, focusing specifically on licensing and entitlement management. This direct perspective offers actionable takeaways that can be applied to your own business challenges and innovation endeavors.

Gain insights from real-world case studies showcasing how leading companies utilize licensing to protect their software assets and drive revenue growth. From heavy equipment manufacturers to AI innovators, discover how different industries leverage licensing to achieve their business objectives and maintain competitive advantage.

Join us for an insightful customer case study session highlighting the transformative power of data-driven strategies in driving business growth.

Key Takeaways for Sales and Customer Success Teams:

- Gain insights into leveraging customer data to enhance sales strategies and customer engagement
- Learn how data-driven approaches can identify new revenue opportunities and improve retention
- Acquire actionable insights to optimize sales tactics and customer success initiatives
- Don't miss the chance to empower your teams with practical knowledge for driving growth and success

Join us for an exclusive product demonstration showcasing how Sentinel enables businesses to swiftly deploy and monetize innovative business models, from subscription-based services to dynamic licensing arrangements.

If you are looking to capitalize on emerging market opportunities and drive revenue growth, this demonstration offers invaluable insights into how Sentinel streamlines the process of innovating your business models.

Key Takeways:
- Accelerated Revenue Growth
- Enhanced Customer Value
- Resource Efficiency

In the final "Protection" session of Software Monetization Matters, dive into the intricacies of software protection with a live technical demonstration featuring Sentinel Envelope. In this session, we'll explore how Sentinel Envelope empowers software providers to safeguard their applications against unauthorized access and reverse engineering, ensuring the integrity and security of their intellectual property.

Join us for an exclusive product demo and discover first-hand how Sentinel Pulse empowers teams to prevent churn, increase renewals, and identify upsell opportunities through comprehensive data visualization and analytics. Don't miss this opportunity to discover how Sentinel Pulse can revolutionize your sales and customer success strategies.