Mastering Targeting: The Power of Identity Resolution

Sales and marketing teams know that targeting prospects is a slow and tedious process, given how incomplete and siloed profile data is for both sales and marketing teams. Having a single view of your customer/prospect data makes it easier to effectively target the right people at the right time, across the buying team. But creating accurate profiles, and matching them to the right accounts is complex and hard. Using a Customer Data Platform can instantly empower sales and marketing by blending siloed data and creating buyer profiles for individuals, buying groups, companies, and accounts. This lively webinar will cover key drivers and case studies for successful identity resolution implementations including anonymous web visitor discovery, personal-to-business profile matching, lead-to-account matching, and data unification across data sources.

Identity Resolution is foundational to creating accurate and complete buying teams within target accounts. It requires pulling data across personas, profiles, third-party, intent, and location sources. An identity resolution framework gives you a competitive advantage by associating buying signal data with each person and activating those personas within the buying teams. It is also critical to implementing a lead-to-account matching process, along with taking the guesswork out of targeting for marketing campaigns and sales prospecting.
Learn what identity resolution is, what the key drivers are for precise data association, and best practices from the field, so you can assemble prospect buying teams swiftly and accurately.

Eliminate guesswork and doubt for your sales teams when dealing with leads and building pipeline. Use data and AI/ML insights to inform “next actions”, such as which accounts to focus on, when to send a lead to inside sales, and where to spend your advertising dollars. Learn how identity resolution is the foundation for high-performing predictive models to work, what signals you should pay attention to, and how to work effectively across channels for best demand generation performance.