Subscription Sessions: Combatting Churn

Creating a seamless product experience throughout your subscriber's journey while also boosting engagement and ARPU (average revenue per user) is no simple task. In this session, we'll explore how product and technology leaders craft product experiences to enhance subscriber engagement.

Forget hypotheticals; we’re bringing together a heavyweight group of industry executives to break down the ways they’re driving retention. Learn best practices around onboarding journeys, building subscriber relationships, and driving LTV (lifetime value).

Presenters:
Mary Rosberg, VP, Growth Evangelist at Recurly
Emilie Harkin, SVP, Growth @ The Guardian
Taylor Putnam, Principal Commercial Product Manager @ Alaska Airlines

Trial conversion, subscriber cohorts, waking the zombies, pricing at renewal–there is no shortage of complexities in managing subscriptions. But where are you losing out on revenue opportunities? Join the former CMO of TheStreet and Sports Illustrated for this hands-on virtual workshop.

Did you know that if you recover a failed payment, that subscriber will stay with you for another 141 days on average? This group of expert payment leaders will demystify the black hole of involuntary churn and provide actionable ways you can combat a leaky revenue bucket.

Presenters:
Melanie Stout, Head of Recurring Services @ Optimized Payments
Jason Korosec, VP, Payments, Commerce, and Customer Care at Roku
Brian Zarlenga, VP, Business Development @ Output

Hear from Recurly’s VP of Business Intelligence, formerly the Head of Analytics at Sling TV and Naked Wines USA. He'll dive into setting churn KPIs, implementing must-have dashboards for monitoring churn within your company, and how to identify patterns.