Small team, big impact: Bamboo Rose starts a content creation revolution

CMO Jennifer Schiffman and Director of Content Marketing Melissa DiPietro of Bamboo Rose don’t have a huge marketing team, an internal PR function, or PR partner. As they acquire new companies and new customers and grow their team, Jennifer and Melissa have leaned on the Writer platform to help speed up their workflow.
“A press release that might have taken two days to construct and circulate now takes an hour maximum to create a great first draft with Writer.” -Jennifer Schiffman, CMO

Since Jennifer Schiffman joined the marketing team at Bamboo Rose, there's been an emphasis on prioritizing growth, and how to build out robust capabilities throughout the org. Once the marketing team decided that technology was the best choice to help them achieve their goals, they began to look at generative AI solutions.

Here are some of the key takeaways from our conversation with @Melissa DiPietro and @Jennifer Schiffman on how they decided to successfully implement generative AI for their company:

Generative AI is essential in boosting the productivity and output of smaller marketing teams
“Writer will generate some great content as a starting point to help me get to the finish line faster.” - @Melissa DiPietro, Director of Content Marketing

“The volume of material that we’ve been able to put out simply wouldn’t have happened without having generative AI on our team. Writer has definitely allowed us to speed up and produce two times as much content as before.” - @Jennifer Schiffman, CMO

Generative AI allows teams to focus on distribution and amplification
“Writer expedites the content creation process is that it frees up time for the organization to focus more on distribution and getting attention on that content.” - @Jennifer Schiffman

“Having a tool like Writer gives me more time back in the day.” -@Melissa DiPietro

Generative AI facilitates quicker integration for newly acquired businesses
“ If we're going to integrate our websites or we want to update those one-pagers and sales presentations, Writer can accelerate our ability to be able to create that synergy and speed time to market to unify the perception of the company so that we don't feel disparate.” -@Jennifer Schiffman

“I would absolutely recommend a tool like Writer to small teams, large teams. Whether it's just getting things done and getting them done faster, it's a huge benefit. It's going to get you what you need.” -Jennifer Schiffman, CMO

It can seem challenging to determine if generative AI is the right solution for your company. However, as long as you make sure to consider your team structure and establish clear metrics to track the platform’s impact, and as long as you do, it will become clear that AI platforms like Writer will open doors you never knew existed.

“As a content marketer, I'm in the tool literally every day.” -Melissa DiPietro, Director of Content Marketing