Innovation Heroes

This week, we discuss the unsung heroes in data storage, those defending against cybersecurity attacks, building new infrastructure, and supporting AI innovation. Andrew Miller, Lead Principal Technologist of the Americas, Pure Storage, outlines how they were able to replace the entire storage footprint in New Orleans. He outlines the conversations he has with customers about resiliency, what he calls the intersection of disaster recovery and security.

We also explore the changing landscape of storage and cloud in 2024, and the current trends in threats like ransomware. Miller provides tips for data protection, developing security frameworks, and getting buy-in for security spend.

Design-led companies such as Apple, Starbucks, and Airbnb outperform the S&P 500 index by 219%. The question is why?

Today’s guest Paul Stonick -- VP of SCADpro, the Savannah College of Art and Design’s in-house design studio -- says he has the answer.

Paul says this human-centered approach to problem solving unleashes creativity in any organization. Design can solve everything, says Stonick. On the episode, he dives into how to create real change within an organization by developing a culture of test and learn. He outlines the five steps of design thinking and stresses the importance of mapping design back to investment strategies, this being the best way to break through corporate obstructionism.

Charles “Chuck” Rinker wants people to be as addicted to their own health as some are to video games. He should know – he was the director behind EA Sports’ NCAA/Madden series. Now, as CEO and Founder of PRSONAS by nuMedia Innovations Inc, he’s bringing digital personalities to industries, such as the healthcare sector.

Rinker discusses his career trajectory, starting out in cattle farming and then going on to Black Ops military simulation work. But his career pivoted after he and his wife battled three bouts of cancer between them.

PRSONAS’s digital assistants can do tasks such as wayfinding, answering questions, and taking surveys, freeing up the time of healthcare workers and aiding in clinical trial recruitment. Rinker discusses how the technology was developed, with early advice from a Disney Imagineering SVP on avoiding the uncanny valley effect. Rinker outlines how they use GenAI, as well as the roles of UX and CX, and how the technology is being used now in an array of sectors, including airports, banks, and commercial markets.

It was fairly recent history when supermarket food items had to be manually restamped each time the price increased, with clerks running up and down the aisles to do inventory. Paul McEnroe, creator of the barcode, remembers searching for cans with lower price tags from the back of the shelf when shopping for his mother.

Now, barcodes are all around us, scanned ten billion times a day. On today’s episode, we dive into the fascinating story of its creation and the decades of innovation that changed retail and manufacturing around the world.

In the 1960s, McEnroe hired seven engineers considered “harder to manage" for a start-up-like project at IBM to tackle applications at the periphery of computers. The team created the first commercial application of laser technology, the barcode scanner, and the magnetic code for Stock Keeping Unit (SKU) marking. McEnroe outlines how this technology vastly increased supermarket efficiency, despite initial pushback including picket lines at stores and new state laws. He also discusses the QR code, which he sees as an extension of the barcode.

This episode is brought to you by SHI’s new generative AI briefings.

Uncover your road map to innovation with a series of briefings and workshops designed by our technology experts. Contact your Account Executive or visit shi.com to learn more.