CDP Institute Italy Chapter

The development and employment of CDP’s is on a rise across many industries worldwide. A marketers desire for a single customer view has been around for years, but is it now finally within reach? Is now the time you should consider investing in one?

In this short session, we are joined by David Raab, founder of the CDP Institute, to help us understand how CDPs are becoming the go-to solution for many businesses to overcome the challenges that have troubled marketers for years; from creating a consistent data pipeline, to unifying customer data, integrating it with offline data and gaining valuable insights within a matter of minutes.

As the CDP world is blossoming and the demand escalates, it becomes increasingly more difficult to understand what the best solution is for your business. This session is aimed to help you understand what a CDP is, the types of CDPs available and why organizations are starting to employ them so that they can thrive in the year ahead.

Join our CEO, Giovanni Lorenzoni and our guest speaker David Raab founder of the CDP Institute to discuss why CDPs are enabling businesses to finally put data at the forefront of business decisions.

*Alongside being the founder of the Customer Data Platform Institute, David Raab is a marketing technology expert, independent consultant and author of thousands of articles on the subject of martech and analytics.

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CDPs are making their way into the Italian market: marketers are redefining their activities and decisional processes to integrate the new tools and answer to the continuous growth challenges brought by the market.

AI, personalization, care for customer data: these themes are undoubtedly at the center of every marketer’s activity. This is even more true in the light of the progressive deprecation of third party cookies.

During this event we will explore the role of CDPs in this scenario, how they support building data architectures focused on customer data and data activation, and how CDPs can be key in enabling AI and ML projects, supporting strategic as well as operational decision-making.

Presenters:
David Raab, Founder of CDP Institute
Giovanni Lorenzoni, CDP Institute Italy Representative
Andrea Bedeschi, Program Manager Customer Analytics at BitBang
Roberto Ranaldi, Senior Solutions Consultant, Adobe
Ulisse Sarmiento, Regional Vice President, Solution Consulting, Tealium

The launch of the CDP Institute Italy 2023.

CDPs are making their way into the Italian market: marketers are redefining their activities and decisional processes to integrate the new tools and answer to the continuous growth challenges brought by the market.

Elevate Customer Data For Marketing: Leverage CDP Momentum in Your Business is a one-day event that offers Marketing Decision Makers the opportunity to learn more about the key role that Customer Data Platforms play in the MarTech ecosystem. MarTech architecture continues to shift, with developments such as composability and real-time data activation. CDPs, however, continue to act as a bridge between various data sources and marketing tools, ensuring a seamless and unified customer experience across channels.

CDPs are making their way into the Italian market: marketers are redefining their activities and decisional processes to integrate the new tools and answer to the continuous growth challenges brought by the market.

Elevate Customer Data For Marketing: Leverage CDP Momentum in Your Business is a one-day event that offers Marketing Decision Makers the opportunity to learn more about the key role that Customer Data Platforms play in the MarTech ecosystem. MarTech architecture continues to shift, with developments such as composability and real-time data activation. CDPs, however, continue to act as a bridge between various data sources and marketing tools, ensuring a seamless and unified customer experience across channels.