How Rep Cap uses generative AI to go fast, ensure compliance, and work like a Trekkie

For smaller companies with a niche target audience, it can be hard to find people who are experts in the industry and can produce good, clean copy. Especially when you are a marketing agency with many different clients with a variety of needs. With Writer, CEO of Rep Cap Mary Ellen Slayter found that her team could cut revisions down by a fifth, or “a whole person”.

“My content team jokingly calls Writer the fifth member of the team. It lets us scale our expertise.”

“Compliance goes faster because we caught all the forward-looking statements before it ever went to compliance. Writer catches that for us — not a human editor, who may or may not have had enough coffee that day. It's really easy to overlook that stuff. Writer actually has fewer mistakes. Writer has always had enough coffee.”

By using @Writer, CEO of @Rep Cap @Mary Ellen Slayter discovered that her team could produce content faster and more on brand than ever before; they no longer had to worry about having enough coffee.

Listen to how @Writer helped @Mary Ellen’s team with compliance and scale their expertise.

While CEO Mary Ellen appreciates the benefits Rep Cap has seen, she makes a point to stress the importance of security and responsible use of generative AI.

“The hard part is not figuring out how to use AI. It is figuring out when to use it and why to use it and when not to, and to put guardrails. It's important that, for any organization, for any marketing leader, who's going to use this in their work, I think you need your own manifesto.”

Take a look at to learn more about what Rep Cap is doing to ensure security in their transformative use of AI.