The Building Blocks of Digital Trust – Latte & Learn Webinar Series

Are you doing enough to gain (and retain) your customers' trust?

Data security and smooth digital experiences have become non-negotiable for consumers today. You can’t have one without the other, and customers are prepared to abandon brands if either is lacking.

We interviewed over 12,400 consumers worldwide to gain an understanding of their preferences when interacting online, and ultimately determine how to help organizations make better decisions about their digital presence.

Join Haider Iqbal, Director of Product Marketing at Thales, and John Tolbert, Director of Cybersecurity Research and Lead Analyst at KuppingerCole Analysts to discuss the results from our survey, where Digital Trust stands as it is today, and how to strike the right balance between security and seamless interactions.

Key takeaways:

- An overview of the state of Digital Trust in 2024 and key findings
- What your customers expect from your brand when it comes to digital interactions
- A perspective from industries and companies that found the right balance between security, privacy and user experience
- Best practices and recommendations to climb the Digital Trust ladder

Speakers:

- Haider Iqbal, Director of Product Marketing IAM at Thales
- John Tolbert, Director of Cybersecurity Research and Lead Analyst at KuppingerCole Analysts

Moderator: Ammar Faheem, Product Marketing Manager CIAM at Thales

Did you know that 80% of customers expect a completely digital onboarding experience?* In addition, a majority will only share their personal information if certain caveats are met -- some may even drop off during the process.

In this episode, we will dive into ways to balance best-in-class identity verification and identity affirmation practices coupled with a seamless and compliant user onboarding journey while minimizing customer drop-off.

Learn how to build customer loyalty from the very first interaction they have with your brand.

Key takeaways:
- Digital onboarding: The foundation of your digital customer lifecycle management
- How to balance regulations & user experience around identity verification
- Common identity verification risks in the age of generative AI
- The future of identities and the rationale around dematerialization

*Thales Digital Trust Index 2024 Research

According to our 2024 Digital Trust Index survey, 87% of consumers expect certain levels of privacy rights from the companies they interact with online. The biggest expectation is the right to be informed that their personal data is being collected (55%), closely followed by the right to have their personal data erased (53%).

Customers only want to provide information when needed. In this episode, we'll examine how consent & preference management, together with progressive profiling, can be used as a tool for customer empowerment, helping you climb the Digital Trust ladder.

Key takeaways:
- Learn how to seamlessly embed customer consent & preference management and progressive profiling into your CIAM strategy
- Effortlessly maintain and store a track record of customer consent
- Increase customer intimacy and trust by keeping their preferences at the heart of their experience
- Easily integrate the data privacy conversation into the user journey
- Comply with data privacy regulations (GDPR, CCPA, etc.) with continuous adherence to customer consent and preferences

Did you know that 80% of consumers want brands to offer MFA (Multi-Factor Authentication) as a means for them to establish trust in the brand?*

While this used to add friction in the past, there are new ways to deliver MFA and passwordless authentication experiences through passkeys.

In this episode, Pedro Martinez from Thales and Megan Shamas from FIDO Alliance will delve into best practices and real-world examples for implementing passkeys and Strong Customer Authentication (SCA). Join us for insights from industry leaders on enhancing security and user experience.

Key takeaways:
- MFA and friction: The end consumer’s perspective and rising expectations around authentication and how to offer a seamless authentication experience
- Passkeys will replace passwords, the shift is inevitable, momentum is strong – are businesses ready?
- How businesses can implement passkeys, including best practices, for strong authentication

Speakers:
- Pedro Martinez, Business Owner for Digital Banking Authentication at Thales
- Megan Shamas, Chief Marketing Officer at FIDO Alliance

Moderator: Ammar Faheem, Product Marketing Manager CIAM at Thales

*Thales Digital Trust Index 2024 Research