Email Testing

When you understand what makes your unique email audience tick, you can create email marketing campaigns that engage and convert with every send.

The key to knowing what those subscribers want? Conduct effective email testing!

In this webinar with Litmus’ Jaina Mistry and Constant Contact, you’ll learn how to use email testing to better connect with your subscribers–and drive results.

In this one-hour session you’ll discover:

- How testing plays a role in optimizing emails that speak to your audience
- How to get your emails into the inbox to convert more subscribers
- How to design great emails that capture attention and drive action
…and more!

For email marketers, time is of the essence. From wireframing, building, copywriting, QA testing, automation—a lot of steps need to happen to get an email up and out the door. Research from our latest State of Email Workflows report found nearly 40% of email marketers are using a method they would not consider optimal to build their emails.

How can email marketers optimize their workflow?

Join our live event for key insights and findings from our 2023 State of Email Workflows report. Discover what’s efficient (and what’s not) for email marketers, including:
-Survey results from 440+ email marketers worldwide
-Workflow tips and tricks from the best in the email industry
-Real challenges, processes, and success stories from marketers (like you)

Exclusive content from Litmus Live 2022! Litmus’ premier event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

For every $1 spent, email marketing generates $36 in ROI. But some emails work better than others. Join this session for specific tips and tricks used at billion dollar companies for optimizing emails that go beyond “personalize” and “test.”

1. Email marketers are getting more and more requests (segmentation, personalization, languages, etc.) (Consumer may get 1 email a week, but there are 15 emails being sent out); this means more testing, approvals, segmentation/list building, etc.
2. When tech is your friend and when it’s not (don’t implement just to implement), especially with a small team (how can the tech you implement help you to scale the size of your team)
3. Email marketers want to build Lead Nurtures/lifecycle to qualify leads into the pipeline, their managers want them to dig into audiences to impact revenue, etc.

Measuring deliverability is very hard and also with current spam filters it matters a lot.
Current techniques are:
- seed testing
- measuring open rates per domain
- panel measurement
- ISP reputation tools
None of them really works but can give some insights. I want to explain why it's important, what you can measure and what you need to measure with respect to business goals

Email is one of the most tried-and-true ways engage your customers. But how do you know if your emails are actually reaching their inbox? Understanding email deliverability can give you the most return on your email campaign investments, and can give you confidence that your messages are reaching your customers. In this webinar, we will give actionable tips on how to:
-Set up your email campaigns for maximum deliverability
-Validate and test emails before you send
-Monitor email metrics once you’ve sent
-Respond if you sense an email deliverability issue

You could earn a return of $42 for every $1 you spend on email marketing. Could poor planning and high-risk email addresses be holding you back?

In this virtual event with Litmus and ZeroBounce, you’ll learn how to use The 3P Flow (Plan, Purge, Preview) to earn a higher ROI, plus:

- The most critical factors in planning a successful email campaign
- How to purge high-risk email addresses that are killing your reputation
- The best testing methods to preview results before you hit send

Sometimes, the world of testing and experimentation can feel a bit daunting. You have dozens of opportunities to optimize your fundraising efforts, so how do you even know where to begin? For now, let’s skip the whole “choose your own adventure” path because you can easily get lost in that jungle. In order to lower friction in your own decision-making process, let’s focus on a place where you can have the highest impact, and choose a donation page as your starting point. You can always return later and work backward from here to optimize multiple other areas like your landing page, website CTA, Facebook ad, or email copy. Keep in mind that the goal of an experiment is not to get a lift, but rather, to get a learning.

In this session, we will share the key findings of the Email Markup Consortium’s 2022 and 2023 reports on accessibility,
and discuss how we can learn from them to ensure that all subscribers, regardless of their physical abilities, can ingest emails. We will delve into the various accessibility issues that subscribers with disabilities might encounter while trying to read an email and provide practical solutions to ensure they can easily access email content. As email marketers, we are responsible for ensuring that our audience can access our content, regardless of if they are able-bodied or not. This presentation will provide valuable insights and actionable tips for marketers to improve the accessibility of their emails, ensuring that no subscriber is left behind.