Email Trends and Industry Updates

Join us for an exclusive session from Litmus Live 2022, the premier event for email professionals. Is there an alternative way to display data without using images in email templates? What are the advantages/disadvantages to those other methods? I will give an overview on creating horizontal/vertical data bar charts and data tables using HTML/CSS and the advantages/disadvantages of using this method for displaying data compared to using images. Let's take data visualization in email to the next level by applying AMP. Can AMP email and specific AMP components improve the way data is displayed in email? If so, how? The main part of my talk will focus on leveraging AMP and specific AMP components to display data effectively in email. I will focus on five AMP components: amp-carousel, amp-fit-text, amp-list, amp-mustache, and amp-bind. I will deep dive into each AMP component and demo use-cases and examples.

Join us for an exclusive session from Litmus Live 2022, the premier event for email pros. BIMI is a new email spec (https://bimigroup.org) that Google started supporting last year and which is also in production at Yahoo and soon at Apple in iOS 16 and macOS Ventura! An integrated approach to implementing BIMI will combine its logo display benefits with DMARC anti-spoofing and authentication technology to maximize email deliverability. Join Brian to learn how your recognizable brand logos adjacent to email messages can boost open rates, engagement and response. As we all know, one of the most important factors in the decision to open an email is if it comes from a recognized, trusted brand. In this session Brian will take you through what BIMI is, the positive impact it has on your overall email marketing strategy and how you can roll it out in your organization today.

Exclusive content from Litmus Live 2022!

Customer experience and marketing teams are more integrated than ever before. This case study presentation is focused on how and why the Comfort Control Marketing Team at Emerson evolved from a product-centric to a customer-centric mindset using email marketing at the core. Key concepts include:
- Unify the visibility of our audience through integrated data, VoC data, analytics & AI- Personalize audience journeys focused on meaningful touch points & holistic experiences
- Build omni-channel campaigns using four pillars to enhance value, resonate and build trust.
- Tie output to outcomes: reduce customer friction, increase sales, NPS or customer satisfaction, streamlined processes, etc.
- Develop a cross-functional CX team focused on building trust and customer loyalty

Do you have the right email marketing trends on your radar?

Email trends should invoke excitement and creativity, not confusion. We have asked the email geeks what trends they’ll be tapping into in 2023 to help identify those that should command your attention.

We'll explore the key trends including:
-Email designs that attract attention in the inbox
-Ways to balance email personalization and changing privacy regulations
-Technical skills that will elevate your email campaigns design and development
...and much more!

AI continues to make headlines, with major investments from companies like Microsoft and Google taking place at the start of the year. As we watch the AI arms race unfold, it’s got us wondering: what are the pros and cons that email marketers should consider with AI? Are there any benefits—and where does it fall short?

Join us for a conversation on:
-The present and future of AI
-Which AI tools are helping—or hindering—email marketers
-The pros and cons of AI in email marketing

For email marketers, time is of the essence. From wireframing, building, copywriting, QA testing, automation—a lot of steps need to happen to get an email up and out the door. Research from our latest State of Email Workflows report found nearly 40% of email marketers are using a method they would not consider optimal to build their emails.

How can email marketers optimize their workflow?

Join our live event for key insights and findings from our 2023 State of Email Workflows report. Discover what’s efficient (and what’s not) for email marketers, including:
-Survey results from 440+ email marketers worldwide
-Workflow tips and tricks from the best in the email industry
-Real challenges, processes, and success stories from marketers (like you)

How are email marketers designing, building, and thinking about emails? Over 1,200 chimed in… and the results are in. Presenting: our 2023 State of Email Design Report, a complete guide on the current state of email design, with trends and insights on how email marketers are creating beautiful and effective emails.
Watch the video to see our top findings and takeaways from our upcoming State of Email Design Report. We’ll answer questions like:
-What percentage of email teams are actually designing for Dark Mode?
-How important is responsive, adaptive, and hybrid design to email designers?
-What’s the most popular graphic design program among email marketers?

We surveyed 750+ marketers to learn about the tools your teams are using to segment audiences and send emails…and the results are in!

In this exclusive webinar, we’re joined by Salesforce to get the first look at our findings on the current state of Email Service Providers (ESPs).
We’ll cover some of the most exciting data points we uncovered, as well as discuss some of those findings with one of the most popular ESPs in use today.

We’ll answer questions like:
- What are the five most popular ESPs in use today?
- Which ESP has the highest satisfaction rate among users?
- Which ESPs are most widely utilized per industry?