Email Personalization

This session will take you through a selection of our favorite emails that feature Litmus Personalize functionality. Diving into the how and the why for each campaign and discuss why each email was a success. Using real examples to walk you through how you can achieve more relevancy in your campaigns and look at what content can be automated to free up time and resource. Rounding out the session with excellent examples of email personalization and discuss how all brands can work towards giving their subscribers personalized content.

Exclusive content from Litmus Live 2022! Litmus’s premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

Are you driven to deliver your customer a better experience at every touchpoint? Customer experience and marketing teams are more integrated than ever before. Join Lisa to learn why it's vital to put the customer first and how her team is evolving from a product-centric to a customer-centric mindset to personalize audience journeys, focus on meaningful touchpoints and deliver holistic experiences. In this session, we will:

- Explore a cross-functional customer experience (CX) collaboration team concentrated on closing gaps and devising good content and experiences that matter
- Utilize a content framework to enhance value, resonate and build trust
- Discover how to tie output to outcomes & push beyond email metrics to measure success

Email personalization is a consumer expectation–and 80% base buying decisions on it.

But many financial services, gaming and travel providers are missing the benefits personalization brings to email campaigns—because they aren’t sure where to start for their specific industry goals.

Join us for this one-hour webinar to get in the know (and ahead of your competitors). You’ll learn:

- Why email personalization applies to every industry (even B2B!)
- Actionable ways brands across every industry can use email personalization
- Examples of how companies in your industry are personalizing their messages–and crushing their goals

At first glance, a conversation about an email preference center seems simple and straightforward: what are the preferences a subscriber should see? But all too often, hidden complexities emerge—how many preferences should there be? Should we offer an opt down option? What about changing email addresses and names and zipcodes? What about gathering their interests? What about different groups that have different segments in each group? And after all of that—how do we actually enforce and honor those preferences? The longer the conversation goes, it just gets “curiouser and curiouser.”

80% of customers are more likely to purchase from a brand that provides personalized experiences. Truly personalized emails engage subscribers, boost customer loyalty, and drive revenue. But, creating numerous versions of every email is time-consuming and impractical.

It can be hard to know where to start or how to scale personalization within your email campaigns, but we’ve got you covered! The Litmus Email team will share an example or two of how we use personalization and would love to share additional examples submitted prior to the event.

During this session we will:
-Give an overview of Personalization
-Explain why you should consider adding Personalization into your email campaigns
-Walk through a couple of examples and their results

Exclusive content from Litmus Live 2022! Litmus’ premier event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

For every $1 spent, email marketing generates $36 in ROI. But some emails work better than others. Join this session for specific tips and tricks used at billion dollar companies for optimizing emails that go beyond “personalize” and “test.”

CRM has always been important, but since the pandemic, the need for a great customer experience heightened. We saw an E-Commerce boom in 2020, with many brands that didn’t yet have an online presence, moving online. Consumers' needs and expectations since 2020 have grown, and those brands that are mastering customer experience are definitely feeling the benefit. The CRM landscape has also changed, no longer are we talking marketing, it’s bigger than that. CRM and customer experience teams now sit at board level, we now can inform product development, customer service and much more. We know the customer best and we’re now leading and informing teams around us. I mean, that’s so exciting.

Every aspect of your company’s email strategy must be carefully crafted for each
subscriber to create hyper-relevant, truly personalized experiences that empower you to
maintain a competitive edge in crowded inboxes. Learn how B2B brands, like the team
here at Litmus, boost engagement and connection with their subscribers with smarter email personalization.

If you ask them, every email marketer says the same thing: there’s no such thing as a 100% conversion/retention rate. Imagine my shock when I managed to do just that with my client, Workamajig. In this session, you’ll discover all the factors that went into attaining that remarkable metric, from unpacking why email should be viewed as a long game, to examining why email metrics aren’t always the metrics to track. We’ll also look at why no matter how talented an email strategist is and how amazing their results are, it’s never just “them”—and explore how to cultivate the trust that leads to a successful team achieving the impossible.

It's not news at this point to hear that Dark Mode, accessibility, and personalization are challenges that face every email marketer. It can be overwhelming, though, to figure out which steps to take and what to prioritize when trying to address them. Let us take the guesswork out for you as members of Litmus' email team, Carin Slater and Hannah Tiner, as well as host Logan Sandrock Baird define and dig into these complex topics.