Email Marketing Performance and Strategy

Exclusive content from Litmus Live 2022! Litmus’s premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

Are you driven to deliver your customer a better experience at every touchpoint? Customer experience and marketing teams are more integrated than ever before. Join Lisa to learn why it's vital to put the customer first and how her team is evolving from a product-centric to a customer-centric mindset to personalize audience journeys, focus on meaningful touchpoints and deliver holistic experiences. In this session, we will:

- Explore a cross-functional customer experience (CX) collaboration team concentrated on closing gaps and devising good content and experiences that matter
- Utilize a content framework to enhance value, resonate and build trust
- Discover how to tie output to outcomes & push beyond email metrics to measure success

Ready to rev up your email marketing and grow in a recession?

As the economy shifts, brands are in the precarious position of trying to plan and execute a recession-proof strategy.

Join our webinar as marketing leaders walk through ways to not only survive–but thrive–through changes in buying behaviors.

We will cover:
-Why email is your most reliable and affordable marketing channel
-How to create short- and long-term email strategies that are attainable and adjustable
-Ways to incorporate email personalization and automation to boost your loyal customer base

Exclusive content from Litmus Live 2022! Litmus’s premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

In this webinar, learn a tactical, step-by-step method for driving impact through email, with planning and strategy activities that can be applied in any business (and arguably, in other digital channels). Tips for how to develop your team and email program for scalability included!

Most organizations settle on a simple welcome message. As impressions go, the first one matters the most. But have you considered what should come next? Developing a strategic Welcome Series not only starts the relationship with your customers and readers but should lead them to become brand enthusiasts and loyal customers. In this presentation, Fernando will provide the 10 essential ways he has tested to improve your welcome and onboarding messages so that you are providing paths that lead to happy outcomes.

Exclusive content from Litmus Live 2022! Litmus’ premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

As the CRM Implementation Manager at Volvo Cars UK and we have recently gone through a significant period of growth in our team, from 2 to 9 people in 18 months. Our reasoning behind this was a combination of upweighting out team capabilities to enable us to be more hands on across the entire end to end campaign process and also a realization that we wanted to dramatically increase the volume of emails that we send to our consumer base. It's about having the confidence and the bravery to change your email strategy, why there shouldn't be limits to frequency (as long as it's relevant, send it!) And also how you can accomplish this with the right team make up

Exclusive content from Litmus Live 2022! Litmus’s premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

Triggered emails are among the highest performing campaigns a brand can send, dramatically outperforming broadcast emails. Despite that, marketers chronically underinvest in their automated campaigns as they focus on broadcasts. During this session, Oracle’s Chad S. White will talk about the different kinds of automations, explain how to establish an effective message prioritization, and share four ways that you can keep your triggered email programs properly maintained and optimized.

How do you scare an email marketer, in five words or less?

“Blast this to our list.”
“Please include this large attachment.”
“Why does this look weird?”

Yikes.

We know how hard it is to get an email out the door. But we also know how satisfying it can be when you finally do—especially when the results yield a fantastic subscriber experience.

Join us for:
-Email marketing success stories from a panel of email experts who build and send emails (just like you!)
-A conversation on email marketing obstacles overcome and problems solved
-Strategies to turn your biggest email fears into email marketing wins

Exclusive content from Litmus Live 2022! Litmus’ premier event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

Making sure that your website is optimized for search takes a lot of time and effort. Once you bring visitors to your website, the next step is to build a relationship with them. Email Marketing is the best tool to help nurture relationships that create conversations. In this session you will learn:
- Best practices on growing your email marketing audience using your website
- How to make sure more of your emails are delivered to the inbox rather than the spam folder or not delivered at all
- How to keep your audience engaged with your email marketing campaigns for optimal results

Exclusive content from Litmus Live 2022! Litmus’ premier event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

A discussion about the importance of Welcome Sequence, Abandoned Cart Sequence, and Post-Purchase Sequence. I'll go into depth about what each one can achieve if done right both in terms of cashflow and in customer connection.

CRM has always been important, but since the pandemic, the need for a great customer experience heightened. We saw an E-Commerce boom in 2020, with many brands that didn’t yet have an online presence, moving online. Consumers' needs and expectations since 2020 have grown, and those brands that are mastering customer experience are definitely feeling the benefit. The CRM landscape has also changed, no longer are we talking marketing, it’s bigger than that. CRM and customer experience teams now sit at board level, we now can inform product development, customer service and much more. We know the customer best and we’re now leading and informing teams around us. I mean, that’s so exciting.

1. Email marketers are getting more and more requests (segmentation, personalization, languages, etc.) (Consumer may get 1 email a week, but there are 15 emails being sent out); this means more testing, approvals, segmentation/list building, etc.
2. When tech is your friend and when it’s not (don’t implement just to implement), especially with a small team (how can the tech you implement help you to scale the size of your team)
3. Email marketers want to build Lead Nurtures/lifecycle to qualify leads into the pipeline, their managers want them to dig into audiences to impact revenue, etc.

You could earn a return of $42 for every $1 you spend on email marketing. Could poor planning and high-risk email addresses be holding you back?

In this virtual event with Litmus and ZeroBounce, you’ll learn how to use The 3P Flow (Plan, Purge, Preview) to earn a higher ROI, plus:

- The most critical factors in planning a successful email campaign
- How to purge high-risk email addresses that are killing your reputation
- The best testing methods to preview results before you hit send

Sometimes, the world of testing and experimentation can feel a bit daunting. You have dozens of opportunities to optimize your fundraising efforts, so how do you even know where to begin? For now, let’s skip the whole “choose your own adventure” path because you can easily get lost in that jungle. In order to lower friction in your own decision-making process, let’s focus on a place where you can have the highest impact, and choose a donation page as your starting point. You can always return later and work backward from here to optimize multiple other areas like your landing page, website CTA, Facebook ad, or email copy. Keep in mind that the goal of an experiment is not to get a lift, but rather, to get a learning.