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How Carta CMO Jane Alexander thinks about ROI when buying software
Writer
When Jane Alexander, CMO at Carta first proposed integrating generative AI technology into their new GTM initiatives, she was hoping that it would help them with scaling content production. What she hadn’t anticipated was just how much her expectations would be exceeded and the breadth of work they could reduce from weeks, to mere minutes.
“I expected Writer to help us on pure content. What I wasn't expecting is that it would create more efficiency in how our team members talk to cross-functional team members, synthesize information, and draw insights.”
Hear how Writer changed Jane and Carta's expectations and the power it's given them as a result.
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How Carta CMO Jane Alexander thinks about ROI when buying software
Writer
When Jane Alexander, CMO at Carta first proposed integrating generative AI technology into their new GTM initiatives, she was hoping that it would help them with scaling content production. What she hadn’t anticipated was just how much her expectations would be exceeded and the breadth of work they could reduce from weeks, to mere minutes.
“I expected Writer to help us on pure content. What I wasn't expecting is that it would create more efficiency in how our team members talk to cross-functional team members, synthesize information, and draw insights.”
Hear how Writer changed Jane and Carta's expectations and the power it's given them as a result.