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What’s the one big thing driving CRM and AI approaches at NAB?
Charlotte Cadness, Executive, Digital Data Analytics Division, NAB
With NAB halfway through the transition to their new CRM, Charlotte Cadness, Executive in NAB's Digital Data Analytics Division, says they’re already seeing the wins. Having retail and business bank employees working on the same platform, they’ve gained a powerful, 360-degree view of the customer. NAB’s approach to AI is also focused on improving CX, within a strong risk framework. That means employees can better understand the tools within that framework, and in the context of data ethics and privacy.
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How do we prepare for the next waves of AI, using kindness as our guiding value?
Amy Weaver, President & Chief Financial Officer, Salesforce
Hear from Amy as she explains how the CFO role has evolved into one of the most strategic in the C-suite, with CFOs today far removed from the traditional stereotype. As businesses globally seek growth and efficiency, they’re grasping the potential of predictive and generative AI. But that’s just scratching the surface, Amy says.
They’ll need to prepare for the waves of autonomous AI and artificial general intelligence to come. Staying true to our values – including kindness - will help steer us through those changes.
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Why you shouldn’t be afraid to embrace generative AI, whatever your generation
Parker Harris, co-founder and Chief Technology Officer, Salesforce
Hear from Parker as he reflects on his 25 years with the company, its growth and the values that ground us.
As a highly respected C-suite leader, Parker has always believed in empathy, in managing by using questions, in asking for feedback, and learning from it. With generative AI now the watershed technological moment of our times, he steers people towards listening to the experts and learning as much as they can. Companies should move forward with AI, he says, but safety is paramount.
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How to earn customer trust as you implement AI in business
Paula Goldman, Chief Ethical and Humane Use Officer, Salesforce
Chief Ethical and Humane Use Officer at Salesforce, Paula Goldman, has been working at the intersection of technology, markets, and social good for most of her career.
Transparency is the key to breeding customer trust, Paula says, and when organisations adopt AI, they must inform their customers when they’re interacting with AI, what to expect from it, and how their data will be used. And importantly, when those organisations are designing and building AI tools for different audiences, the people they're building it for need a seat at the table.
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What are the greatest opportunities AI will deliver in our future?
Peter Schwartz, Senior Vice President of Strategic Planning and Chief Futures Officer, Salesforce
What are some of the many profound applications for AI that will dramatically improve our lives? Imagine a powerful, life-long learning tool that knows your interests and preferences; or a personal assistant to take the friction out of life, so you can focus on the important things.
AI is changing the human condition, says Senior Vice President of Strategic Planning and Chief Futures Officer, Peter Schwartz. It will transform virtually every aspect of our lives, almost everywhere, which means there are bound to be issues; but also massive opportunities.
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What’s the one big thing driving CRM and AI approaches at NAB?
Charlotte Cadness, Executive, Digital Data Analytics Division, NAB
With NAB halfway through the transition to their new CRM, Charlotte Cadness, Executive in NAB's Digital Data Analytics Division, says they’re already seeing the wins. Having retail and business bank employees working on the same platform, they’ve gained a powerful, 360-degree view of the customer. NAB’s approach to AI is also focused on improving CX, within a strong risk framework. That means employees can better understand the tools within that framework, and in the context of data ethics and privacy.