Email Design and Deliverability

Knowing how to get your emails to the inbox is critical to campaign success.

But email deliverability is complex.

And myths and misconceptions behind questions like why do emails go to spam abound.

So we’ve teamed up with our friends at Salesforce, Yahoo, and SocketLabs, to help you separate fact from fiction.

In this one-hour webinar you’ll get expert insight on:
- Which factors currently have the most bearing on email deliverability
- What old myths about spam triggers no longer apply
- How features (like BIMI) can improve your brand visibility–and chances your email will get noticed
….and more!

Email can deliver a whopping $36 for every $1 spent on it. When you know what drives email performance, you can see a bigger payoff with every send.

In this webinar, our expert panel will share the key elements of the email performance trifecta so you can:

- Reach the inbox, improve email deliverability and avoid spam filters
- Encourage real and consistent subscriber engagement in every campaign
- Accurately interpret which aspects of your emails are resonating with meaningful metrics beyond open rate

Exclusive content from Litmus Live 2022! Litmus’s premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

Creating emails is both an art and a science. How do you combine new ideas that may be risky while also hitting your goals? In this session we'll go through some real examples of how to find the sweet spot between beautifully designed emails and emails that perform. Whether you are a new brand, recently went through a rebrand, or just want to step up your game with email, this session is for you.

Wondering how you could make your email design, code, and copy that much better?

Join Litmus’ email team for a live email optimization session packed with constructive, actionable feedback on real emails, created (and submitted!) by #emailgeeks like you!

Join this live one hour session if you want to:

- Learn how and why Litmus email experts perceive specific email elements to be strong–from layout to code to calls to action
- Swap inspiration and constructive tips on ways strengthen emails– with experts and the email community

Email marketers face unique challenges when balancing technical and aesthetic considerations when designing emails. Accessible and responsive design has become particularly complicated with the growing adoption of mobile and dark-mode users. In my presentation, I'd like to share how I optimize marketing emails for desktop and mobile applications, dark mode and light mode, and test/assess the impact of my design choices. I'd like to share techniques such as displaying/hiding elements based on device resolutions, designing images for optimal display (strokes/mid-tones for PNGs, larger but high-compression images for retina displays), and tests + litmus setup email marketers can leverage to ensure their marketing emails are highly responsive, visually accessible, and beautiful to engage with.

Exclusive content from Litmus Live 2022! Litmus’s premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

Traditionally most HTML emails have been built with an “Outlook first” approach, this involves building layouts using tables. The main concept here is if this layout works in Outlook it will likely work everywhere. And that made sense for a number of years. Table layouts are very rigid, they don’t move around, so rendering is pretty consistent across email clients. However being so rigid isn’t ideal, having some flexibility is better for creating responsive layouts or allowing assistive technology to manipulate the content. In this talk, we'll look at how to think about code in a "semantic first" way to gain better accessibility, fewer bugs and more future-proof code.

Exclusive content from Litmus Live 2022! Litmus’ premier event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

For every $1 spent, email marketing generates $36 in ROI. But some emails work better than others. Join this session for specific tips and tricks used at billion dollar companies for optimizing emails that go beyond “personalize” and “test.”

Measuring deliverability is very hard and also with current spam filters it matters a lot.
Current techniques are:
- seed testing
- measuring open rates per domain
- panel measurement
- ISP reputation tools
None of them really works but can give some insights. I want to explain why it's important, what you can measure and what you need to measure with respect to business goals

Email is one of the most tried-and-true ways engage your customers. But how do you know if your emails are actually reaching their inbox? Understanding email deliverability can give you the most return on your email campaign investments, and can give you confidence that your messages are reaching your customers. In this webinar, we will give actionable tips on how to:
-Set up your email campaigns for maximum deliverability
-Validate and test emails before you send
-Monitor email metrics once you’ve sent
-Respond if you sense an email deliverability issue

Want your emails to actually make it into the inbox? From where you get your contact lists, to how you build your emails, to the content you’re sharing, there are dozens of obstacles that can stand between you and getting your emails delivered to the right subscribers at the right time.

In this webinar, we joined forces with Constant Contact to take a look at how to overcome these challenges and glide into inboxes with ease! Together, Jaina Mistry, Director of Content and Email Marketing at Litmus, and Stephanie French, Senior Producer, Webinars at Constant Contact, discuss the following key points related to email deliverability and more:

- The top factors that affect your email deliverability
- Best practices to help you get to (and stay!) in the inbox
- How to identify if your emails aren’t being delivered + what actions to take