Best Practices on How to Engage your BrightTALK Contacts

Learn what tactics BrightTALK uses to promote your webinar to our audience, and the best ways to optimize your content and channel for each of those tactics.

Watch this video to learn why promoting to not only to the BT network, but also to your own audience via direct promotion is key to channel success.

Learn successful sales strategies for engaging with your BrightTALK webinar leads, including:

- Summarizing key takeaways from your webinar within follow-up
- Use comments made or questions asked during your live vent to further personalize your outreach
- Share additional content around your brand to educate them further on your products
- Finish with a strong CTA, as with any sales outreach

Questions or looking for additional insights? Reach out to your Customer Success Manager @ BrightTALK/TechTarget.

Customizing the UTM parameters of your event's URL is a great way to track the performance of your promotional campaigns!