BrightTALK Features to Enable for your Most Success Channel

Learn what a Series is, why you'd want to use this feature, and best practices for a successful Series.

In an era where every customer and prospective buyer is inundated with content and promotions, FastReg guarantees you’ll remove obstacles to converting prospects to engaged leads for your webinar content. Using real-time data lookups and smart URL tokens, marketers hosting their webinars on BrightTALK are now able to streamline the essential—but often lengthy and inefficient—registration process to make it significantly easier and faster.

Customers leveraging FastReg are seeing a massive increase in conversions from their outbound marketing promotions:
- An increase of 300% in their registrations using FastReg vs their usual promotions
- A form completion rate range across promotions of 12-43% (the industry average is between 2-11%)
- A decrease in emails sent to achieve registrations of up to 10x

In this video, learn how to customize the transactions emails (think subscriber confirmation, registration confirmation, 24 hour event reminder) to match your branding via the BrightTALK Channel Email Editor or utilizing the BrightTALK Template.

In this video, you'll learn how to add partner & competitor exclusions to your BrightTALK lead campaign. This will prevent any competitors or partners from counting towards your paid lead guarantee.

Customizing the UTM parameters of your event's URL is a great way to track the performance of your promotional campaigns!

Watch this video to learn why utilizing the embedded feature in your BrightTALK Channel is a key to success.