Generative AI for CRM

Companies around the world are struggling to balance dueling priorities of meeting customer demands and driving agent productivity. As a result, the need for both efficient and intelligent service is rising and AI is now an imperative. Generative AI has the potential to help companies connect with customers in new ways.

In this webinar, learn how Service Cloud Einstein and Einstein GPT will change the game for customer service and how companies can be enabled to:

• Personalise every interaction with trusted data
• Boost service team productivity by automating tasks
• Build and deploy AI solutions faster across all channels

Featured Speakers:
• Jawad Malik - Regional Sales Director, Platform & Customer Experience at Salesforce
• Abhay Kacker - Principal Solution Engineer at Salesforce
• Vladimir Bojchev - Lead Service Specialist at Salesforce

Generative AI is disrupting marketing organisations with the promise of time savings, increased personalisation, and changing the way marketers interact with customers.

Join us to learn how to unlock efficiency with GPT-enabled campaigns and redefine the limits of personalisation at scale with Generative AI and trusted first-party data, to deliver customer magic across every touchpoint and build lasting relationships. Hear from our Trailblazer Melissa Joy Valdez how BPI is driving personalisation at scale and transforming customer experience.

Featured Speakers:

• Melissa Joy D. Valdez, Vice President, Head of Project Program Management & Systems Support Division, Customer & Marketing Group, Customer & Marketing Group, BPI (Bank of the Philippine Islands)
• Hedy Tan, Senior Account Executive, Salesforce
• Reenu Thomas, Solution Engineer, Salesforce

Sellers today need every edge to accelerate growth and productivity, while reducing costs. But how do you do it? We invite you to take a page out of our very own Salesforce playbook and join our Salesblazers Frank Filman (Country Leader, Australia) and Ketan Karkhanis (EVP & GM, Sales Cloud) to see first-hand how Salesforce unlocks data, automation and AI at scale — all on a single CRM platform. So you can sell faster, smarter, and more efficiently.

Join us to:
- Learn how to compete and win in an era of AI-Powered business growth
- Hear best practices from Salesforce leaders on how their teams use the #1 AI CRM for Sales
- Dive into our roadmap to see how AI, automation, and connected data can put you on the fast track to growth

Companies around the world are struggling to balance dual priorities of meeting customer demands and driving agent productivity. As a result, the need for both efficient and intelligent service is rising and AI is now an imperative. Generative AI has the potential to help companies connect with customers in new ways.

In this webinar, learn how Service Cloud Einstein and Einstein GPT will change the game for customer service and how companies can be enabled to:
• Personalise every interaction with trusted data
• Boost service team productivity by automating tasks
• Build and deploy AI solutions faster across all channels

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Featured Speakers:
• Sundeep Kamath, Regional Sales Director, Salesforce
• Rajiv Garg, Lead Solution Engineer - Service Cloud, Salesforce
• Sanjay Zaveri, Head of Salesforce CRM and Cloud Technologies, HDFC Limited

AI continues to dominate the headlines. Now that generative AI has arrived, customers expect more — to have service experiences that are faster, tailored to their preferences and get them answers instantly. But a lot of Service leaders don’t know where to start when it comes to AI. And that’s because the key to great AI is great data. But it’s not easy when there’s mountains of data and thousands of applications for service teams to manage.

Join to hear best practices on how to use Data Cloud and Service GPT to build personalized experiences that scale. Learn from product leaders on a proven 3-step AI strategy for your organization including a demo of the latest innovation!

Connections To You: Key Announcements & Deep Dive into AI-Powered Email Marketing

In June 2023 in Chicago, we hosted our learning-rich marketing and commerce event of the year - Salesforce Connections. We announced our latest AI + Data + CRM innovations to empower you to engage and connect with your customers and target audience smarter and more efficiently than ever.

Join us for our innovation-packed webinar to be wowed by key announcements and gain invaluable insights from our inspiring session focused on *AI-Powered Email Marketing*. Discover how to drive higher subscriber engagement and results from your marketing programs and the AI innovations coming to Marketing GPT.

Hear from visionary Trailblazer, Eliot Harper, Salesforce Architect at CloudKettle (Australia) & 6 x Salesforce MVP, and Linda Nguyen - Lead Solution Engineer at Salesforce Marketing.

You will learn:
• What text and image content will keep your subscribers engaged
• Who to send emails to based on your audience's different traits/personas
• How to optimise your email sends - best time & frequency to email individual subscribers
• How to identify the optimal engagement time for each subscriber to maximise open rates and engagement
• How to identify when email engagement rates require intervention

Register today to secure your virtual seat!

How do you balance innovation and speed with responsibility and trust? There currently exists an AI trust gap, where AI is the number 1 priority for CEOs, yet 59% of customers don’t trust companies with their data. Learn how to drive efficiencies and bridge the trust gap with Salesforce: AI + Data + CRM.

Hear insights from Chris O'Brien, Digital Transformation Lead - Data & AI, NZ Post:
1. Responsible use of AI
2. Personalisation at scale
3. Empowering employees to do more with greater quality, scale and speed
4. The use of AI to accelerate commercial and customer outcomes

Join us and get your questions answered live by Chris O' Brien, Digital Transformation Lead - Data & AI, NZ Post and Justin Tauber, Strategic Innovation and Responsible AI Lead, Salesforce.

Agenda:
30 mins - Gartner session: Innovate Fast with AI built on a Foundation of Trust
15 mins - Live Q&A with Chris O' Brien and Justin Tauber

3 Things Every Service Leader Needs to Know From Dreamforce '23

Join us for a recap of the most important takeaways from Dreamforce 2023, specifically for customer service and field service leaders! Learn how Salesforce’s newest AI innovations will help your service organization reimagine service for the AI era to increase productivity and reduce costs.

Featured Speakers:
Rebecca Mackenzie, Director, Product Marketing, Salesforce

In today's fast-paced business landscape, the ability to close deals quickly can be a significant competitive advantage. Sellers today need every edge to accelerate growth and productivity, while reducing costs. But how do you do it?

We invite you to take a page out of our very own Salesforce playbook and join our Salesblazers Frank Fillmann and Ketan Karkhanis to see first-hand on how Salesforce unlocks data, automation and AI at scale — all on a single CRM platform. So you can sell faster, smarter, and more efficiently with game-changing AI. Whether you're a startup, small business, or enterprise, commercial companies, discover how AI can be a game-changer in achieving rapid revenue growth.

Join us on 19 October to:
✔️ Learn how to compete and win in an era of AI-powered business growth
✔️ Hear best practices from Salesforce leaders on how their teams use the #1 AI CRM for Sales
✔️ Dive into our roadmap to see how AI, automation, and connected data can put you on the fast track to growth

Register your interest now.
Participants will leave with actionable takeaways to implement AI solutions in their own sales processes.

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Featured speakers:
• Frank Fillmann, Country Leader, Salesforce
• Ketan Karkhanis, EVP & GM, Sales Cloud, Salesforce

Technology is always evolving, and a business's ability to adapt allows it to face disruptions. Explore how our next-generation developer tooling can boost productivity and uncover how:

- Einstein generates code and integration flows in minutes.
- To connect to 3rd party LLMs safely and securely across teams and apps.
- Unlock the power of Salesforce AI to achieve enterprise-scale connectivity
- MuleSoft, Einstein, and Large Language Models (LLM) can turbocharge your integration projects.

Register for our live webinar or watch it on demand afterwards.

Featured Speakers:
- Ben Spicer, Senior Product Marketing Manager, Salesforce
- Aridam Kumar, Technical Product Marketing Manager - MuleSoft, Salesforce

Tune in to learn how AI + Data + CRM elevates every customer interaction with Salesforce Marketing Cloud Account Engagement.

During this webinar, you’ll hear from our Trailblazer, Simon Kawaguchi, Director of Marketing at Pinnacle Investment Management, about how they are currently leveraging the platform to scale customer engagement and fuel their growth.

Additionally, our product specialists will walk you through the latest product advancements and announcements from Dreamforce, including how to:
• Grow revenue and scale customer engagement with the marketing automation software built directly into your CRM.
• Unite your customer data on one platform and scale efforts with AI and our latest innovative features recently released.
• Leverage generative AI to deliver a highly personalized experience at scale for your leads and accounts with the new Einstein Content Creation, and more.

Featured Speakers:
• Simon Kawaguchi, Director of Marketing, Pinnacle Investment Management
• Christine Ewen, Account Engagement Evangelist, Salesforce
• Dave Sheehan, Account Engagement Specialist , Salesforce

With the rise of AI, evolving security threats, and more, IT leaders face brand new challenges. On top of this, companies expect exciting innovations, actionable data, and maximum efficiency.

We surveyed over 4,000 IT professionals on how they keep up with changing business needs and compiled their insights in our third State of IT report.

Watch the webinar and see why IT leaders are adopting AI, automation, and integration to exceed today’s expectations.

Featured Speakers:
• Vala Afshar, Chief Digital Evangelist, Salesforce
• Daniela Kirchhubel, Product Marketing Director, Salesforce