The Rebel Instinct Podcast Series

What does Ferris Bueller have in common with marketing rebels?

Jon Miller, co-founder of Marketo and Engagio and current CMO of DemandBase, joins Casey Munck and Galen Ettlin of Act-On Software to share his journey. He’s known for helping innovate the martech space of account-based marketing (ABM).

How do you make marketing campaigns go from generic corporate to fun and edgy?

Jorie Green Mark is a marketing innovator and author with answers to engage target audiences! She is currently director of content for Life Extension, but also made a splash as head of social media for Kroger, with campaigns involving Jeff Goldblum and Funny or Die.

Follow Act-On for future episodes of The Rebel Instinct Podcast: https://anchor.fm/act-on-software

Cody Putman, an experiential marketer at Afresh, knows you can't just sit around online and hope your campaigns resonate. He says you gotta bring experience to people. Here's how he used gummy sharks to do it.

Join Act-On VP of Marketing Casey Munck and PR Manager Galen Ettlin for episode 3 of The Rebel Instinct Podcast. And follow Act-On for future episodes here: https://anchor.fm/act-on-software

Ever notice how some people who are always talking don't really have a whole lot to say? Well now, it's YOUR turn to speak up! That imposter whispering doubt into your brain needs a reality check.

Sara Gelenberg-Field has climbed the ladder at Starbucks, Nestle and Mommy's Bliss. She says she used to be the quiet one, but now speaks up to make her ideas come to life and transform MEGA companies.

When there's a whole lot to feel burned out about, rebelling a little can sure reignite the fire. Join us!

Take our advice! – or maybe not? Turns out, gut instinct can get you further.

Inspired by his work as a wildland firefighter, Leo Ochoa founded Dorsum (dorsumtech.com), which produces spinal support mobility devices. He was discouraged from launching at the end of 2019 (holiday season, blah blah blah...), but decided to go for it anyway. A few months later, the world shut down for the COVID pandemic, but Leo was luckily up and running.

Tune in to this episode to hear Leo's inspirational and defiant journey, leaving behind the big corporate world of Phillips Sonicare and Columbia Sportswear to found his own company at a scary time.

Follow Act-On for future episodes of The Rebel Instinct Podcast: https://anchor.fm/act-on-software

Molecular biologists make the best marketers. Especially those who spontaneously dance down Target aisles.

Okay, maybe those aren't the requirements, but those traits certainly have helped Heidi Bullock think outside the box and work her way up the as a marketer in Silicon Valley! Now CMO of Tealium, Heidi has experience as CMO at Engagio and Group Vice President of Marketing at Marketo, and more!

Her advice: don't make it so complicated! Take a listen.

Follow Act-On for future episodes of The Rebel Instinct Podcast: https://anchor.fm/act-on-software

He had a dream to make it in Hollywood, but a career shift away from MTV paid off – big time!

Jascha Kaykas-Wolff is now president of Lytics and has previous leadership experience at Mozilla, Yahoo, Webtrends and Microsoft. When Facebook messed up on data security, he was the one of first tech execs to pull ads from the platform.

So how can you punch above your weight, move up as a marketer and LIVE your rebel brand? Jascha says some basic structure can change your world.

Check out his podcast: https://www.thisisyourlifeinsiliconvalley.com/

And follow Act-On for future episodes of The Rebel Instinct Podcast: https://anchor.fm/act-on-software

He's a professional performance coach who has lived the challenges many fight to overcome. From being told he needed to go to a better school, to personal struggles through substance abuse, Ben Kiker accomplished CMO success through authenticity. And he says the best thing you can do in 2023 is cut the BS and act on truth.

He joins Casey Munck and Galen Ettlin, hosts of The Rebel Instinct Podcast, to talk about how corporate leaders can lead by this example.

Check out Ben's website: https://www.thebenkikergroup.com/

What does it mean to be a rebel?

To Marc Liu, it means challenging the status quo, but also knowing when to let someone else take the reins. As chief revenue officer of the startup E-bike company, Civilized Cycle, he has fought through COVID-19 production issues to launch a green product people ACTUALLY want.

It's not a TESLA, but the bike creates an experience riders haven't felt before.

Hop aboard and give Marc a follow: https://www.linkedin.com/in/liumarc/

It all started with a question from Mannan Shaikh's daughter: 'if you want to help women, why don't you help them in your own field?'

So Hers (https://herstech.com/) was born. 'Hers' is an India-based organization that fights to get more women into marketing opportunities, sometimes saving them from oppression.

Mannan Shaikh and Arzuv Nurgeldiyeva share their journeys to uplift women in the ultimate act of rebellion.

When a man falsely made viral claims that Starbucks was anti-Christmas, former VP of marketing Nancy Poznoff took quick action to flip the narrative. She helped lead the charge during the "Red Cup" incident.

Now as partner and co-founder of the Kingston Marketing Group (https://www.kingstonmarketing.group/), Nancy helps other companies navigate that tricky conversation of brand identity. Her hot take: KEEP THE HUMAN TOUCH in marketing, communications, PR and content.