L.E.K. Applied AI Webinar Series: Beyond the Hype – AI in Application Today

Join us for a webinar unpacking the impact that applying AI is having on marketing, beyond content creation. From customer segmentation to enhanced experiences, AI’s applications across the marketing function are much deeper than creating content, but getting to a real return on the investment takes more than installing a new AI tool. We’ll dive into why, where, and how companies are delivering value with AI.

Join L.E.K. for the second installment in our Applied AI Webinar series: Artificial Intelligence for Authentic Innovation. Our team will discuss how market leaders are applying AI in R&D and product development in industries ranging from manufacturing to healthcare. We will dive into how computers are inventing for the very first time, and discuss some of the major breakthroughs our new electronic friends are dreaming up.

In our third webinar in this series we will explore how AI is impacting the value of data itself and how companies can take advantage of the evolution. We will explore key lessons on how to price and monetize your data, what commercial models to consider, ways to engage the platforms, and how to drive differentiation. We will also examine several common challenges in monetizing data and how these are impacted by AI. Our panelists will share their first hand experiences with companies on this topic across sectors from media and publishing to healthcare.

Our fourth webinar focuses on applications of AI to field services and the ability for AI to surface the best information, at the right time, in the right location to enable better decision making. We will look at examples of companies using new tools including Gen AI to enhance processes and communication and help everyone in the field be an “expert”. We will also discuss potential next generation solutions, including combining AI with other technologies such as Augmented Reality (AR).

In this final installment of L.E.K.'s Applied AI Webinar Series we will dive deep into how AI is revolutionizing crucial supply chain operations. Covering how machine learning algorithms can make your demand forecasting, route optimization and inventory management more precise, how AI can leverage to build out supplier scorecards, and how computer vision can be harnessed to aid with quality control. We'll also touch on best practices for integrating AI into your supply chain, ensuring both efficiency and innovation with examples from across industries.