Recruiting and Prepping Webinar Speakers

Even experts can panic when the cameras start rolling. A poor presenter can ruin great content, so how do you prep your speakers (or yourself) to handle the ins and outs of being on a virtual stage?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through the simple skills needed to become an engaging webinar host. From presentation best practices to running an effective Q/A with your audience, we’ll cover everything you need to know to give even the most seasoned speakers a leg-up.

Clear and succinct communication is an art, especially when it comes to live webinars. You may be an expert in your field, but do you present your content in a way your audience can actually understand?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through how to build webinar scripts that support presenters to effectively convey their talking points. From developing questions for thought-provoking panel presentations to clarifying jargon-filled product demos, we’ll cover scripting best practices you can use to let your speakers shine on camera.

A great presenter can elevate a brand faster than almost anything else, but identifying the right speakers can be difficult for even the most experienced program planners. Plus, once you've identified your perfect presenter, how do you even get them on board?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll dive into all things speaker recruitment. From pinpointing and cultivating both internal and external presenters to templates for making and tracking your requests, we’ll coach you through how to build and maintain a bench of expert talent.

While the wrong webinar background distracts your audience and detracts from your talking points, the proper location boosts your brand and reinforces your message. But, finding the perfect space isn’t always easy. So how can you choose a location that sets your webinars and virtual events up for success?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll coach you through how to scout for and set-up the perfect virtual venue. From addressing common sound and lighting problems to demonstrating the proper set-up, you’ll walk away with creative solutions to help your presenters look and feel their best on camera.

A concise and confident introduction contributes significantly to a webinar’s success. You may be a leader in your field, but even the best presenters can miss their mark if they don’t have an opening statement that wins the audience’s attention.

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk you through how to build a welcome speech that hooks the audience’s interest and sets high expectations within the first two minutes. From writing your script and adding transitions to injecting your personal or brand style, we’ll cover the best practices to help your speakers shine on camera.

Nobody likes to attend a dull webinar. Regardless of how exceptional your content is, if your presenter is boring or lacks confidence when conveying his or her message, your audience will eventually tune out. There goes your ROI! So, what should marketers do in advance of a speaking engagement?

In this episode of BrightTALK’s Build a Better Webinar series, you’ll learn best practices to ensure your speaker resonates with your audience. From establishing an on-camera stage presence to creating more appealing presentations, we’ll cover tips and tricks you can use to light up your audience and give your most engaging webinar yet.