Marketing

Salesforce Research surveyed 6,000 marketing leaders around the world, including from India, to learn the trends and challenges shaping the marketing industry. While the current macroeconomic environment has teams examining budgets and fine-tuning tech stacks, 87% of marketers say their work provides greater value now than it did a year ago. Learn how Indian Marketing leaders are investing in automation, productivity, and real-time intelligence, and the benchmarks marketers need to succeed in the future. Join us as we dive into the data and discuss the biggest takeaways from the report, including:- How marketers are prioritizing productivity and cost-savings in the face of economic uncertainty- The strategies, channels, and tactics marketers are using to reach customers and grow relationships - Steps marketers are taking to prepare for the retirement of third-party cookies- How metrics and KPIs are shifting as marketers pursue real-time intelligence

Speakers:
-Sridhar Hariharasubramanian, Senior Director, Solution Engineering, Salesforce India
-Deepa Krishnan, Director – Marketing, Category, Loyalty and Digital, Tata Starbucks Pvt. Ltd.

Hear from industry experts how to create real-time magical moments for your customers and drive more value from customer data with Data Cloud for Marketing (formerly CDP) while increasing operational efficiency and productivity.

Join us for an exclusive look at the new features coming to Marketing Cloud in our first release of the year. Hear from APAC product experts who will be covering the latest innovations across email, mobile, data, ads, web, and analytics - all powered by Einstein artificial intelligence.

Register now for our live webinar or watch it on demand afterwards!

Featured Speakers:

Nikki Hong,Associate Solution Engineer at Salesforce
Rachel Cassidy, Principal Solution Engineer at Salesforce
Imogen Passas,Associate Solution Engineer at Salesforce
Lauren Nolan,Associate Solution Engineer at Salesforce

Generative AI is disrupting marketing organisations with the promise of time savings, increased personalisation, and changing the way marketers interact with customers.

Join us to learn how to unlock efficiency with GPT-enabled campaigns and redefine the limits of personalisation at scale with Generative AI and trusted first-party data, to deliver customer magic across every touchpoint and build lasting relationships. Hear from our Trailblazer Melissa Joy Valdez how BPI is driving personalisation at scale and transforming customer experience.

Featured Speakers:

• Melissa Joy D. Valdez, Vice President, Head of Project Program Management & Systems Support Division, Customer & Marketing Group, Customer & Marketing Group, BPI (Bank of the Philippine Islands)
• Hedy Tan, Senior Account Executive, Salesforce
• Reenu Thomas, Solution Engineer, Salesforce

How I Manage Lead Generation... a conversation with Mat Stokes from PaySauce.

Tech has brought on a new era in small business marketing. While small business use to rely on gut feel, an extra set of hands and a “make it work” attitude, technology has empowered small businesses to connect with the customers and understand their businesses more efficiently than ever before.

But with more choice in tools and solutions, what is the right approach? Join us for a conversation with Chief Operating Officer from PaySauce, Mat Stokes to talk through how PaySauce is managing their lead generation.

Learn how they invested in technology to automate their systems, increase their productivity, improve their bottom line and ultimately wow their customers.

Connections To You: Key Announcements & Deep Dive into AI-Powered Email Marketing

In June 2023 in Chicago, we hosted our learning-rich marketing and commerce event of the year - Salesforce Connections. We announced our latest AI + Data + CRM innovations to empower you to engage and connect with your customers and target audience smarter and more efficiently than ever.

Join us for our innovation-packed webinar to be wowed by key announcements and gain invaluable insights from our inspiring session focused on *AI-Powered Email Marketing*. Discover how to drive higher subscriber engagement and results from your marketing programs and the AI innovations coming to Marketing GPT.

Hear from visionary Trailblazer, Eliot Harper, Salesforce Architect at CloudKettle (Australia) & 6 x Salesforce MVP, and Linda Nguyen - Lead Solution Engineer at Salesforce Marketing.

You will learn:
• What text and image content will keep your subscribers engaged
• Who to send emails to based on your audience's different traits/personas
• How to optimise your email sends - best time & frequency to email individual subscribers
• How to identify the optimal engagement time for each subscriber to maximise open rates and engagement
• How to identify when email engagement rates require intervention

Register today to secure your virtual seat!