Content Brainstorming & Development

Clear and succinct communication is an art, especially when it comes to live webinars. You may be an expert in your field, but do you present your content in a way your audience can actually understand?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through how to build webinar scripts that support presenters to effectively convey their talking points. From developing questions for thought-provoking panel presentations to clarifying jargon-filled product demos, we’ll cover scripting best practices you can use to let your speakers shine on camera.

Editorial planning and content brainstorming can be an ever present stressor when it comes to creating and growing a successful webinar program. Maybe your team has too many content ideas, or too few. Either way, how can you pull everything into something actionable?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through how to solidify your high-level content ideas into webinar topics. We’ll get into the nitty gritty of brainstorming and teach you how to evolve an idea for a theme into an entire content series. Plus, we’ll walk you through our team’s proven brainstorming framework and include a pack of the actual templates we use to plan and execute 150+ webinars and virtual events a year.

Successful marketers know that creating great content takes it all - time, energy, resources. After all you’ve invested, how can you ensure you’ll continue to drive engagement long after the cameras cut off?

On-demand availability can mean +192% more conversions for your content. In this episode of BrightTALK’s Build a Better Webinar series, we’ll coach you through making the most of your hard work by extending the life of your webinars. Whether you’re replaying knock-out webinars or refreshing dated content, we’ll cover tips and tricks you can use to boost your pipeline now and far into the future.

Effective panel presentations are an essential tool for B2B marketers. But, moderating panels is not as easy as it seems: staying engaged with the audience, keeping the conversation going, asking questions, managing slides, incorporating audience questions … it can get complicated, fast.

In this episode of BrightTALK’s Build a Better Webinar series, we’ll coach you through creating an engaging dialogue with your panelists, whether you’re bringing in external subject matter experts or showcasing internal stakeholders’ expertise. From determining your session details to recruiting relevant speakers, we’ll discuss best practices you can adopt to help you simplify the process and set you up for success.

A concise and confident introduction contributes significantly to a webinar’s success. You may be a leader in your field, but even the best presenters can miss their mark if they don’t have an opening statement that wins the audience’s attention.

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk you through how to build a welcome speech that hooks the audience’s interest and sets high expectations within the first two minutes. From writing your script and adding transitions to injecting your personal or brand style, we’ll cover the best practices to help your speakers shine on camera.

The best webinars tell a clear and concise story that captures an audience’s attention. You may be a seasoned presenter, but do you use the elements of good story telling to connect emotionally with your audience?

This year BrightTALK’s Build a Better Webinar series continues with a look at key elements of successful storytelling. From tips to infuse the story arc into your script to examples of successful storytelling, we’ll cover best practices to build your script around your story – and capture your audiences’ attention.

B2B marketers are always looking for ways to boost the success of their webinar programs. But, especially during promotions, is there a trick to capturing your audience’s attention as quickly as possible?

In this episode of BrightTALK’s Build a Better Webinar series, you’ll learn how to generate interesting, unique, and bold titles for your webinar programs and videos. From establishing the key themes to creating a little buzz, you’ll be sure to walk away with tips and tricks to spark your audience’s interest.