Content Intelligence

Developing your understanding of your target audience is important, but turning those insights into an actionable strategy that proves ROI can be difficult for the most seasoned marketer. It’s easy to get lost and hard to know where to begin without the right tools or strategies to help develop your ideas into a repeatable content plan.

In the second episode of the Content Intelligence Series, Nick Markwith will explore how to start developing a data-driven content strategy that produces results from an analytical perspective. Join this episode to learn:
- What elements are needed for your content strategy
- How to understand your strengths and opportunities through analysis
- How to leverage topics and formats drive results

A well-thought, data-driven content strategy provides marketers with a true north for their future content creation, but it means nothing if marketers fail to create a content plan to properly execute their vision.

In the third episode of the Content Intelligence series, Nick Markwith, Sr. Director of Content, will explore how you can take your data-driven content strategy and turn it into an actionable plan and process that focuses on producing scalable content that drives results.

Join to learn:

- How your strategy differs from your plan
- The elements you need to execute your plan
- An inside look at how BrightTALK executes its strategy
- Strategies to scale your content output with limited resources

The first and second episodes of the Content Intelligence series are available for viewing now!

Creating content that speaks directly to your desired audience can be achieved with the right research and proper content development. Knowing the tools and tricks to create highly targeted content is a sure-fire way to attract prospects, and delight customers.

In the fourth episode of the Content Intelligence series, Nick Markwith, Sr. Director of Content, will outline how to develop highly-relevant, original content and provide insights on:

- Researching and brainstorming as a persistent process
- Selecting the right approach for a topic and keeping your audience engaged
- Writing effective on titles and descriptions
- BrightTALK’s process for producing scalable reports

With as much data at our fingertips as ever before, marketing is transforming from an art into a data-centric science, especially when creating content. Marketers are expected to produce more content that drives consistent performance to ensure your sales engine continues to run, while not necessarily growing your resources to do so. Marketers need to work smarter and having the right metrics and insights is essential for marketing to make an impact on the bottom line.

Join Nick Markwith, Senior Director of Content & Analytics at BrightTALK, as he dives into how you can make the most sense of your data and deliver impactful insights by:
- Identifying the right metrics and avoiding metric overload
- Understanding the different types of content analytics
- Putting those analytics in use to make an impact

About this speaker:
Nick Markwith has spent the past 9 years producing hundreds of live webinars, virtual events and series with our clients to better connect and build trust with their audience. He’s recently moved into an analytical role but still loves talking about everything content.

Developing your understanding of your target audience is important, but turning those insights into an actionable strategy that proves ROI can be difficult for the most seasoned marketer. It’s easy to get lost and hard to know where to begin without the right tools or strategies to help develop your ideas into a repeatable content plan.

In the second episode of the Content Intelligence Series, Nick Markwith will explore how to start developing a data-driven content strategy that produces results from an analytical perspective. Join this episode to learn:
- What elements are needed for your content strategy
- How to understand your strengths and opportunities through analysis
- How to leverage topics and formats drive results