Mastering Monetization: The Definitive Guide To Maximizing The Value of Your Software

The 2023 global economic climate is driving software vendors to pivot their business models to become more resilient and drive new opportunities for revenue growth.

During this live, interactive session, Thales Senior Product Manager and Monetization expert Darim Rahmatallah will explore the key drivers behind a successful software transformation strategy, helping you better understand how to successfully monetize your existing software and service offerings in new ways to reduce risk, prevent churn and unlock growth.

During this session, we will explore:
-Considerations for a successful product packaging and pricing strategy
-How to diversify your revenue streams for growth
-Why you should focus on customer retention growth

In today's rapidly evolving business landscape, the shift towards Everything-as-a-Service (XaaS) models has brought about unprecedented opportunities and challenges. As organisations increasingly transition from traditional product-based offerings to subscriptions and usage-based services, managing entitlements has become a pivotal aspect of ensuring customer satisfaction, operational efficiency and revenue optimization.

Join Thales' Philippe Benitez, Director of Business Development, as he delves into the fundamental concepts of entitlement management - from defining entitlements and rights to exploring the intricacies of subscription tiers, usage metrics, and access controls.

This webinar is essential for business leaders, product managers, subscription managers and anyone involved in shaping and executing XaaS strategies. Whether you are new to entitlement management or seeking to refine your existing approach, this session offers actionable insights to navigate the complexities of the XaaS landscape effectively with an effective Entitlement Management strategy.

In this episode of Mastering Monetization, Dale Hopkinson, Head of Growth at Thales, will walk you through the ins and outs of how to increase top and bottom-line revenue with innovative SaaS pricing models. During this session, you will discover how an independent licensing and entitlements system can help you optimise your pricing, improve revenue and boost profitability.

If you are looking for unlimited flexibility in pricing and packaging and reduced revenue leakage from your software offerings, then join Dale for this not to be missed session!

Product Led and Sales-led Growth are terms increasingly on the rise within the software industry. But what do they mean for your software driven business and are they the right approach for your organisation?

In this session, Dale Hopkinson, SaaS Growth Lead at Thales Software Monetization, will share insights in how Software Monetization is a key driver in achieving growth in PLG and SLG. and how you can leverage PLG and SLG as part of your growth strategy.

During this thought provoking episode, Dale will discuss:

• Challenges for SaaS-ifying for growth
• Maximizing software monetization – layering PLG and SLG strategies
• How to put PLG and SLG into practice

If you are looking to increase your software driven revenue, you will not want to miss this discussion. Reserve your seat now!

Join Thales Software Monetization for the penultimate session of their Mastering Software Monetization series. In this session, Thales are joined by Gerber Technology, as they share insights on their software portfolio transformation using cutting-edge licensing and entitlement technology.

If you are looking to learn how your organization can streamline its order-to-fulfillment process, reduce software delivery cost and boost software sales effectively, this is a must watch session!

In the ever-evolving landscape of digital innovation, the need for organizations to embark on a Software Monetization transformation journey is not just a strategic choice but a necessity. However, this transformative endeavor requires meticulous planning and execution to extract maximum value from your software products.

If you are about to embark on this journey, don't miss the concluding session from our Mastering Monetization series. Join Thales' Adrian Pearce, Principal Business Value Consultant and Carsten Sckopke, Professional Services Manager, as they discuss why having the strategy, and support from the top down, is essential for a successful software evolution, ensuring long-term success in the digital landscape.

Key Takeaways:

- Strategic Vision: explore the significance of a clear software transformation strategy
- Top-Down Support: learn how leadership backing boosts transformation effectiveness
- Team Impact: understand how monetization shifts benefit diverse organizational teams
- Future-Proofing: gain insights on how software transformation lays the groundwork for future success