The Survival Guide To Sales & Marketing AI

The use of AI can be scary for marketers. And some sales professionals don’t trust the leads that marketing sends over from AI-driven lead programs. But AI can be used to manage and predict who will be your best customers, boosting marketing and sales efficiency and effectiveness while reducing costs. Join Katie Linford and Marge Breya as they demystify the AI black box. By attending, you will better understand who’s using these technologies, how they are using them successfully, and the pitfalls to look for.

Four out of five companies struggle to have AI-ready data and AI is not effective without the right data. One of the top challenges B2B teams face is a lack of well curated data and matched company and person profiles that include critical data fields that are the cornerstone for driving sales and marketing AI driven workflows. Join this webinar to learn where to start your data journey, what are the top use cases to investigate, and how to determine where to invest.

Take the guesswork out of campaign segmentation and territory prioritization. Put your resources on your best targets and see a 5-10x lift in pipeline. Learn how data on intent, account fit, persona, and engagement can help you create dynamic territories and campaign segments to be responsive in real time. Join this webinar on the foundational steps to getting started.

Leading businesses are increasingly implementing AI models for revenue operations in order to correlate activities with their revenue outcomes. Sales and marketing teams want to focus on the outcomes and use those outcomes. However, most businesses don’t understand that a consistent approach to revenue profiling and operations is the prerequisite to unlock the full value of their AI models. Join us to learn more about how to have an agile process and where to focus for the biggest impact.

30% of sales and marketing teams that get started with AI face alignment challenges across the organization. Implementing AI means new processes and a different way of working. Change acceleration is important and means you’ll have the ability to pivot quickly. Learn the key steps to getting a shared vision and alignment across sales and marketing and how to implement quickly for an agile approach.