Establishing Customer Trust through Data Privacy

Customer Trust and Data Privacy Masterclass Series Preview

With third-party cookie loss on the horizon, stricter privacy legislation in place, and consumers shifting their attitudes around privacy, brands need to be more thoughtful on how data is being collected, used, and optimized.

However, as customers provide less data, they still expect organizations to deliver relevant and personalized experiences. That’s why in our upcoming masterclass series, we’ll share how brands can use a Customer Data Platform (CDP) to enable privacy-driven personalization that fuels long-term customer loyalty and trust.

Tune in to this quick overview to see some of the key topics we'll cover including how to:

- Provide more value to your customers by using their data to deliver truly relevant and personalized experiences
- Enable a first-party data strategy that puts data privacy compliance at its core and ensures accuracy
- Combat signal loss by augmenting customer profiles and maximizing the value of the data you already have

Customer Trust and Data Privacy Masterclass Series Ep 2

Today, your customers expect every experience with your brand to be personalized. However, they also expect their data privacy preferences to also be honored - and rightfully so.On top of that, you're being tasked with doing more with less data as third-party cookie loss and strict privacy legislation fuel signal loss.

That said, in order for brands to meet consumer expectations while being compliant requires a tool that has privacy practices baked in from the start. And that tool is a first-party data fueled Customer Data Platform (CDP).

Tune in to the second session in our Trust Masterclass Series to learn how to balance personalization and privacy and see:

- 5 ways a CDP establishes trust in data with customers
- 3 key recommendations for establishing customer trust through data
- How to achieve benefit-driven conversations with customers, led by privacy

Customer Trust and Data Privacy Masterclass Series Ep 3

Data privacy shouldn't be an afterthought. In fact, privacy compliance starts internally - from the way your martech handles your customer data to how it is shared across your organization. When privacy is baked in from the start, and at an organizational level, only then can you achieve customer trust and loyalty.

That's why in the third session in our Trust Masterclass Series to see:

- How to create a Customer Data Center of Excellence
- Ways to simplify compliance by baking privacy into your customer data strategy
- Example org charts to help you identify key players for your privacy strategy

Privacy is neither a buzzword nor should it be treated as such.

That's why it's crucial to have data privacy compliance practices baked into your customer data strategy from the start – especially in today's digital landscape.

Plus, by doing so you can foster loyalty because customers know that when they engage with your brand they are getting the personalized experience they crave without sacrificing their privacy preferences.

Tune in the first session in our Trust Masterclass series to discover how to capitalize on a first-party data strategy to simplify compliance and ensure data accuracy. You'll also learn:

- Ways new privacy legislation and third-party cookie loss will affect measurement if left unaddressed
- The three pillars of trust and how to achieve them with privacy tactics
- How to use a Customer Data Platform (CDP) to enable benefit-driven, privacy-centric conversations with customers