Building out your Customer Data Strategy with a Customer Data Platform (CDP)

Your CDP Preparation Masterclass Ep 4

Join us for the final session of our Masterclass Series where we'll be sitting down with the founder of the CDP Institute, David Raab, to discuss the role of a CDP in the future as well as how to staff an all-star CDP team.

Tune in for an insightful panel on topics like:

- Ideas for building a solid team and structuring your organization for agility
- Future customer data trends and predictions and ways to stay ahead of them
- Which metrics to measure CDP success to delight stakeholders

Your CDP Preparation Masterclass Series Ep 3

Setting your organization up for long-term success relies heavily on your data foundation. And when it comes to getting started with your Customer Data Platform, it’s important to decide which use cases you’re going to tackle first and who needs to be involved.

That’s why in the third session in our masterclass series, we’ll be sharing expert tips for starting your CDP off on the right foot. We’ll cover topics like:

- Getting buy-in across your organization - including C-level
- Deciding on which use cases to tackle first to drive the most value for your organization
- Expert tips for onboarding your CDP and creating a strategy that’s built to last

Your CDP Preparation Masterclass Series Ep 2

With third-party cookies crumbling and new data privacy laws in effect, marketers are facing new hurdles when it comes to recognizing their customers and tailoring experiences to deliver the highest value.

So what is the new method for obtaining these insights and delighting your customers?

In the second session in our CDP Masterclass Series, we’ll be sharing how a Customer Data Platform helps brands identify customers and deliver personalized experiences while still complying with data privacy laws. We’ll also share:

- The impact of third-party cookie loss and how to prepare
- The difference between deterministic and probabilistic matching
- Expert tips for switching to a first-party data strategy – it’s easier than you may think!

Your CDP Preparation Masterclass Series Ep 1

Customer Data Platforms (CDPs) have become increasingly popular over the last few years and rightfully so. Today, brands across various industries are using this powerful tool to drive digital transformation, fuel personalization, simplify data privacy compliance and achieve many other data initiatives.

That’s why we’re kicking off our CDP Masterclass Series by reviewing the benefits of a CDP and why they are no longer a nascent technology when it comes to navigating the present and future customer data landscape.

We’ll also cover:

- Why the market is driving brands towards a CDP and how they plan to use it
- How a CDP can help brands navigate data challenges, changes, and trends
- Successful CDP use cases like reducing cart abandonment, triggering real-time personalization, and more!