Tech Investors and Operators

In 2022 we experienced the "SaaSacre", how do we all move forward now? Bessemer Venture Partners is a firm focused on tech investing from B round through IPO. In this episode, Janelle Teng, VP (Bessemer Venture Partners, and the originator of the term "SaaSacre"), provides detailed insight and guidance from her vantage point as an expert in Cloud software, infrastructure and developer platform companies uniquely attuned to their growth stages and go-to-marketing particulars especially in light of changing macro-economic conditions.

Topics covered:
- Segmentation and ICP refinement
- Marketing tactic weighting
- Intent data
- Sales enablement

In this episode:
- Janelle Teng, VP (Bessemer Venture Partners)
- Rebecca Kitchens, President (TechTarget)
- John Steinert, CMO (TechTarget)

What can you learn from a VC focused on pre-Series A? Turns out, a lot. Companyon Ventures invests in category-leading seed-funded B2B software startups that have found product-market fit and are ready to scale. Some operators may think that venture capital firms focused pre-Series A would be less relevant than other VCs to their current developmental stage. They may think the insights these firms offer will be less instructive to their functional teams. Nothing could be further from the truth. In this episode, David McFarlane, Operating Partner (Companyon Ventures), uncovers how important strength with the building blocks of go-to-market really is. You’ll hear loud and clear: whether you’re navigating a changing macro environment or trying to maximize your next capital raise, GTM fundamentals are key.

In this episode:
- David McFarlane, Operating Partner (Companyon Ventures)
- Rebecca Kitchens, President (TechTarget)
- John Steinert, CMO (TechTarget)

Why listen to venture capitalists at all? Scale Venture Partners is an early-stage venture capital (VC) firm that typically leads Series A or Series B rounds. In this episode, Craig Rosenberg, Chief Platform Officer, and Jeremy Kaufmann, Partner, (Scale Venture Partners) go deep on what VCs really mean when they talk about “efficiency”. They cover several types of recommendations that they make to companies with respect to areas of focus and share some of the innovative responses they’ve seen from operators. This wide-ranging conversation features both contrasts in perspectives and confluences from within Scale and across the unique vantage point that TechTarget’s operators and expert observers of the space have on enterprise tech markets and go-to-market practices alike.

Topics covered:
- GTM refinement
- Creative cost reductions
- Intent data
- The 4 vital signs of SaaS

In this episode:
- Jeremy Kaufmann, Partner (Scale Venture Partners)
- Craig Rosenberg, Chief Platform Officer (Scale Venture Partners)
- Rebecca Kitchens, President (TechTarget)
- John Steinert, CMO (TechTarget)