Build a Better Webinar

So much content, so little time. In the super-saturated B2B landscape, how can you ensure your webinars get noticed? Let us show you how to build a webinar that puts your content to work for you. From refining your copy to executing engaging, multimedia presentations, we’ll cover everything you need to know to showcase your brand while driving increased pipeline and revenue.

We’ll walk you through how to:
- Refine your webinar abstract to drive registrations
- Build and execute promotions that stand out from the crowd
- Optimize the day-of experience for speakers and attendees alike

Even experts can panic when the cameras start rolling. A poor presenter can ruin great content, so how do you prep your speakers (or yourself) to handle the ins and outs of being on a virtual stage?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through the simple skills needed to become an engaging webinar host. From presentation best practices to running an effective Q/A with your audience, we’ll cover everything you need to know to give even the most seasoned speakers a leg-up.

As B2B marketers, we find ourselves fighting for market share at a time when it’s harder than ever to keep audiences captivated. Distractions are everywhere. How can you ensure your content doesn’t get lost in the crowd?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through creating an engaging environment for your audience. From taking your content beyond the standard slideshow to effectively implementing polls and attachments, we’ll cover a range of best practices to help you breathe new life into your webinar program.

B2B marketers know the value of video. If a picture is worth a thousand words, then a succinct, on-brand product demo or expert interview has to be worth upwards of a million. Even so, seamlessly incorporating video into your webinars can sometimes feel easier said than done.

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through how you can make webinars more dynamic by integrating video with intention. From adding polish to your presentations with pre-recorded segments to branding a content series with video play-ins, we’ll cover tips and tricks you can use to purposefully engage your audience.

Clear and succinct communication is an art, especially when it comes to live webinars. You may be an expert in your field, but do you present your content in a way your audience can actually understand?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through how to build webinar scripts that support presenters to effectively convey their talking points. From developing questions for thought-provoking panel presentations to clarifying jargon-filled product demos, we’ll cover scripting best practices you can use to let your speakers shine on camera.

Promotions are the engine room of your content strategy. The hours you spend creating showstopping webinar content are wasted without an audience, so how can you pique their interest even when they’re battling an overflowing inbox?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through how to build promotions that drive registrations. From developing strong email copy to following up on-demand, we’ll share templates and best practices you can implement into your promotional planning. Plus, we’ll work through a mini-exercise specifically meant to help you create email subject lines that convert.

While great webinar slides grab an audience’s attention and keep them engaged, too often they just miss the mark. So how can you ensure your presentation hits your overarching goals without overwhelming (or underwhelming) your audience?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll dive into crafting slides that effectively convey your message. From adding polish with animation and .gifs to the best uses for charts and graphs, we’ll coach you through creating presentations that provide value for your audience and drive conversions for your business.

A great presenter can elevate a brand faster than almost anything else, but identifying the right speakers can be difficult for even the most experienced program planners. Plus, once you've identified your perfect presenter, how do you even get them on board?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll dive into all things speaker recruitment. From pinpointing and cultivating both internal and external presenters to templates for making and tracking your requests, we’ll coach you through how to build and maintain a bench of expert talent.

Your webinar is a success, and leads are pouring in. Now how can you use this momentum to cultivate your long-term audience and drive productive sales conversations?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through how to make your session follow-up as effective as possible. From sales enablement best practices to nurturing leads and satisfying customers, we’ll cover everything you need to know to turn your webinar into an on-demand success.

Editorial planning and content brainstorming can be an ever present stressor when it comes to creating and growing a successful webinar program. Maybe your team has too many content ideas, or too few. Either way, how can you pull everything into something actionable?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through how to solidify your high-level content ideas into webinar topics. We’ll get into the nitty gritty of brainstorming and teach you how to evolve an idea for a theme into an entire content series. Plus, we’ll walk you through our team’s proven brainstorming framework and include a pack of the actual templates we use to plan and execute 150+ webinars and virtual events a year.

Beauty may be in the eye of the beholder, but every B2B marketer understands the value of well-designed imagery. When it comes to webinars, thumbnails do triple duty by outlining the topic, setting the tone, and generating interest. But how can something that looks so simple be so hard to do well?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through how you can make your webinars stand-out from the start with thoughtful design. Whether you’re creating your first thumbnail or branding an entire content series, we’ll cover tips and tricks you can use to boost webinar registrations and intrigue your audience.

Successful marketers know that creating great content takes it all - time, energy, resources. After all you’ve invested, how can you ensure you’ll continue to drive engagement long after the cameras cut off?

On-demand availability can mean +192% more conversions for your content. In this episode of BrightTALK’s Build a Better Webinar series, we’ll coach you through making the most of your hard work by extending the life of your webinars. Whether you’re replaying knock-out webinars or refreshing dated content, we’ll cover tips and tricks you can use to boost your pipeline now and far into the future.

If you aren’t attaching supplemental content and resources to your webinars, you could be missing out on leads. But, too many ineffective assets come off as distracting white noise. So how do you include pieces both good for your audience and good for your bottom line?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll coach you through making the most of every content marketer’s secret weapon: webinar attachments. Whether you’re promoting further learning opportunities, driving demo requests, or anything in between, we’ll cover tips and tricks you can use to maximize engagement and boost ROI with supplemental resources.

When given attention and investment, webinars and videos can be key players in your go-to-market strategy. But, even the world’s best content will lose its value if it can’t get in front of your audience. So how can you ensure your webinar program touches buyers at both the right place and the right time?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll coach you through developing effective landing pages to combine the lead generation power of your webinar program with the functionality of your website. From increasing conversions to building awareness (and everything in between), we’ll cover tips and tricks you can use to embed your webinars and maximize traffic on your company site.

While the wrong webinar background distracts your audience and detracts from your talking points, the proper location boosts your brand and reinforces your message. But, finding the perfect space isn’t always easy. So how can you choose a location that sets your webinars and virtual events up for success?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll coach you through how to scout for and set-up the perfect virtual venue. From addressing common sound and lighting problems to demonstrating the proper set-up, you’ll walk away with creative solutions to help your presenters look and feel their best on camera.

One of the most significant advantages of webinars is the ability to interact with your audience while sharing your message. But nobody wants to watch a static screen without the opportunity to participate. So what’s the best tool a presenter can use to engage their audience?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk you through the important role effective polls can play in webinar presentations. From taking your content beyond a static screen to energizing your audience, we’ll cover everything you need to know to build polls that help engage your viewers, qualify your prospects and convert them into buyers.

Webinars help build a solid audience, nurture relationships and increase brand awareness. But, when presenting a complicated, dense, or downright dry topic, how can you make it appealing and eye-catching instead of text-heavy and dull?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk you through how slide design can help you effectively communicate your message. From leaning into charts or graphs to cut down on text to the best uses for images and animations, we’ll cover all you need to know to keep it simple and keep your audience’s interest.

Effective webinars build relationships and close deals, but how can you continue to drive registrations without overwhelming your mailing list?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll coach you through how you can use SEO basics to improve the quality (and quantity) of your webinar registrants. Whether you’re targeting 100 professionals or 100,000, we’ll cover tips and tricks you can use to make sure your webinars zero in your ideal audience and convert them to buyers.

The best live webinars give viewers access to quality information while directly connecting them with experts in real-time. But when it comes to the question and answer (Q & A) portion, even experienced presenters can go off the rails if they aren’t properly prepared.

In this episode of BrightTALK’s Build a Better Webinar series, we’ll coach you through moderating a staple in most B2B webinars: successful Q & A. From jump-starting your audience questions with a step-and-repeat process to strategies for working through an awkward silence, we’ll share tips and tricks you can adopt today to elevate your presentation and engage your audience.

A concise and confident introduction contributes significantly to a webinar’s success. You may be a leader in your field, but even the best presenters can miss their mark if they don’t have an opening statement that wins the audience’s attention.

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk you through how to build a welcome speech that hooks the audience’s interest and sets high expectations within the first two minutes. From writing your script and adding transitions to injecting your personal or brand style, we’ll cover the best practices to help your speakers shine on camera.

Nobody likes to attend a dull webinar. Regardless of how exceptional your content is, if your presenter is boring or lacks confidence when conveying his or her message, your audience will eventually tune out. There goes your ROI! So, what should marketers do in advance of a speaking engagement?

In this episode of BrightTALK’s Build a Better Webinar series, you’ll learn best practices to ensure your speaker resonates with your audience. From establishing an on-camera stage presence to creating more appealing presentations, we’ll cover tips and tricks you can use to light up your audience and give your most engaging webinar yet.

Webinars enable you to reach a wide audience, build thought leadership, and deliver content in engaging ways. Creating a pre-recorded version of a webinar can maximize these benefits by allowing extra time to troubleshoot presenter nerves, balance scheduling conflicts, and re-record any segments that didn’t quite work the first time around.

In this episode of BrightTALK’s Build a Better Webinar series, we’ll explore the value of pre-recording webinar segments to include visuals and other elements that might be difficult to execute in real-time. From optimizing content in post-production to managing live interactions with your audience via polls and Q&A, we’ll cover the benefits of using pre-recorded webinars to captivate and inform your audience while saving time and energy.

Webinars are incredibly powerful tools for B2B marketers, but sometimes a single webinar isn’t enough to sufficiently cover your chosen topic. And, if you want to be seen as an expert on the subject, you’ll want to make sure you’re providing a comprehensive overview.

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk you through the value of developing a webinar series. From tips on topic selection to guidelines for branding your series, you’ll come away with actionable best practices for series development that will help you demonstrate your expertise and engage with your audience in a meaningful way.

B2B marketers are always looking for ways to boost the success of their webinar programs. But, especially during promotions, is there a trick to capturing your audience’s attention as quickly as possible?

In this episode of BrightTALK’s Build a Better Webinar series, you’ll learn how to generate interesting, unique, and bold titles for your webinar programs and videos. From establishing the key themes to creating a little buzz, you’ll be sure to walk away with tips and tricks to spark your audience’s interest.

Webinars have become an essential tool for B2B marketers to engage buyers and share valuable information. But when it comes to generating registrations, maximizing participation, and delivering an overall seamless experience, how do you make sure your webinars are truly user friendly?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk you through how to remove friction from your webinars so your audience can focus on connecting with your business. From simplifying the registration process to maintaining consistent branding throughout, you’ll come away with a framework for the ideal webinar user journey.

The best webinars tell a clear and concise story that captures an audience’s attention. You may be a seasoned presenter, but do you use the elements of good story telling to connect emotionally with your audience?

This year BrightTALK’s Build a Better Webinar series continues with a look at key elements of successful storytelling. From tips to infuse the story arc into your script to examples of successful storytelling, we’ll cover best practices to build your script around your story – and capture your audiences’ attention.

Effective panel presentations are an essential tool for B2B marketers. But, moderating panels is not as easy as it seems: staying engaged with the audience, keeping the conversation going, asking questions, managing slides, incorporating audience questions … it can get complicated, fast.

In this episode of BrightTALK’s Build a Better Webinar series, we’ll coach you through creating an engaging dialogue with your panelists, whether you’re bringing in external subject matter experts or showcasing internal stakeholders’ expertise. From determining your session details to recruiting relevant speakers, we’ll discuss best practices you can adopt to help you simplify the process and set you up for success.

When it comes to your webinar series, branding isn't merely slapping a logo on a slide and calling it a day. It's about creating an experience that resonates with your audience from the get-go. The moment your audience lays eyes on your series, they should feel like they've stumbled upon something special—a carefully curated experience that speaks to their needs.

In this episode of BrightTALK’s Build a Better Webinar series, we'll delve into the art and science of visual branding. Learn why it's crucial for your webinar's success and how to craft a cohesive visual identity that speaks to your brand and content. From your webinar registration page to your follow-up emails, consistency is key. Because in the world of webinars, it's not just about what you say—it's about how you look while saying it.