Winning Agency Strategies in the Era of Research Technology

Tightening research budgets. Increased use of DIY technologies. Profit margins under relentless downward pressure. It feels like only doom-and-gloom for research agencies.

But that’s not true.

Demand for research and insight is growing. New methods, tools and data sources are proliferating. And research agencies are uniquely positioned to help organizations understand their audiences.

At Forsta, we strongly believe in this second narrative. In fact, we think this is a new golden age for agencies. We work with hundreds of great research companies all over the world. Every day, we see inspiring examples of innovation, client impact and commercial success.

Our four-part webinar series explores some of the key strategies with which agencies can be successful in this new era for the insights industry.

Join industry consultant Mike Stevens and Forsta experts Fredrik Osterberg to hear how your agency can seize the big opportunities in today’s research ecosystem.
 
Part 1: Premium Advice & Expertise
Learn:
Why management consultancies are growing their research practices
How agencies can take a bite out of the consulting firm’s pie
Examples of successful advisory strategies adopted by research companies.

Today, the revenue mix of market research agencies (MRAs) is more diverse than ever, extending well beyond research delivery to strategy, implementation, measurement, coaching, and even workshop facilitation.

From an efficiency perspective, balancing these myriad revenue streams—and the people and processes that support them—requires more than manual human labor.

This is where we introduce process automation for MRAs. Watch this webinar session to examine methods for introducing process automation in your company and:

• 4 key strategies for research agency success
• How agencies are streamlining by reducing manual work, redirecting resources and improving profit margins
• Examples of research companies who have successfully adopted new processes that drive better commercial outcomes

Choosing between investing in humans and machine learning processes or between full-service support and ‘DIY’ software does not have to be an and/or proposition for market research agencies (MRAs).

In our latest webinar, we debunk the notion that research must be a binary choice, illustrate why a hybrid human-software model is best, and explain how your agency can seize the big opportunities in today’s research ecosystem.

Tune in to discover:

• Why hybrid models that combine software and research expertise are the key to meeting client requirements
• How agencies can generate new revenue from their own technology-based intellectual property
• The pros and cons of different ways to create hybrid ‘products’ that blend human research skills and best-in-class software.

Tightening research budgets. Increased use of DIY technologies. Profit margins under relentless downward pressure. While many research agencies encounter these challenges, it’s not all doom-and-gloom.

Demand for research and insight is growing. New methods, tools and data sources are proliferating. And research agencies are uniquely positioned to help organizations understand their audiences.

In this webinar, we will demonstrate how research agencies can do just that by embracing the fast-growing opportunities in customer, employee and user experience.

Join the session to learn:

• The rates at which CX, EX and UX are growing
• Why this is much more of an opportunity for research agencies than a threat
• How agencies already have many of the skills in place to compete successfully in these categories
• Case studies of research companies who have built robust revenue streams using Human Experience capabilities